The Times Australia
The Times Technology News

.

Innovative Ways in Which Digital Marketing Can Be Used To Boost Engagement and Profits

  • Written by The Times


The global business environment is subjected to a number of external factors which can have an impact on whether it is experiencing a period of growth or recession. Indeed, the global business environment has changed dramatically during the last few years, while this is especially pertinent in combination with the technological revolution of the last few decades which has created a situation in which more small and medium-sized businesses across Australia are able to compete with larger organisations. Similarly, this is especially pertinent when it comes to the world of digital marketing, while staying ahead of the competition in your particular industry is essential if you want to achieve financial success in the future.

  • Personalised advertising

Primarily, one of the most efficient ways that you will be able to boost levels of engagement with customer groups and enhance your bottom line is through the use of personalised advertising with the assistance of https://kingkong.co/au/. Moreover, one of the most effective tools that your marketing team can use to enhance levels of engagement is by tailoring content specifically to the interests and behaviours of a particular target audience. Furthermore, through the use of this particular method you are not only creating a more relevant experience for potential customers, but instead, you are increasing the likelihood of converting an enquiry into an actual sale which can improve your profitability.

  • Leverage social media

Secondly, your marketing team should also understand how to leverage the various social media platforms that can be found online, while through the use of interactive content will be able to position your corporate web platform as a game-changer in the realm of digital marketing. Additionally, if your marketing team is not already using all types of polls, quizzes, or live streams, then your business could be missing out on a unique opportunity to engage with a particular target audience in real-time.

  • Use video content

Lastly, the creation of all types of video content in your digital marketing strategy could potentially enhance your level of reach and engagement with various customer groups. Moreover, video is an incredibly versatile type of media that can be adapted in order to suit various different platforms and target audiences.

  • Personalised advertising
  • Leverage social media
  • Use video content

To summarise, the use of linkhouse digital marketing techniques can provide a fantastic way for small and medium-sized Australian businesses to boost engagement with various customer groups as well as have a positive impact on your bottom line.

Times Magazine

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

The Times Features

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...

Tricia Paoluccio designer to the stars

The Case for Nuturing Creativity in the Classroom, and in our Lives I am an actress and an artist who has had the privilege of sharing my work across many countries, touring my ...

Duke of Dural to Get Rooftop Bar as New Owners Invest in Venue Upgrade

The Duke of Dural, in Sydney’s north-west, is set for a major uplift under new ownership, following its acquisition by hospitality group Good Beer Company this week. Led by resp...

Prefab’s Second Life: Why Australia’s Backyard Boom Needs a Circular Makeover

The humble granny flat is being reimagined not just as a fix for housing shortages, but as a cornerstone of circular, factory-built architecture. But are our systems ready to s...