The Times Australia
The Times Technology News

.

The evolution of SEO: past, present and future


Today, Google is synonymous with search engine optimisation; they are the most widely used search engine in the world, with hundreds of millions of people relying on Google every day to answer their questions, to help them do everything from find their nearest dry cleaner to figuring out the best time to travel to Bali. 

But this hasn’t always been the case. Google’s victory in the search engine wars runs concurrent to SEO evolution - it’s a symbiotic and intertwined relationship developed over many years, through many technological phases and one that is constantly evolving.  

The definition of SEO has remained largely the same over this time; SEO optimisation is getting your online content in front of the audiences you want to see. There are plenty of strategies to do this but overall it's creating useful, relevant and easy-to-navigate content on your website to ensure that people on the internet can find it and use it. 

SEO in the past 

The early days of the internet, back in the early 90s, saw an exponential growth in the number of websites; companies who previously had no online presence (because there was no “online") built websites to promote themselves. The abundance of information on the quickly growing world wide web needed organising - and we needed a tool to sift through it all. Enter search engines. 

The early days of search engines and search engine optimisation were unruly - there were quick and dirty solutions to get your website to the top of the search page, which was ultimately unhelpful to the end user. 

Google came along and created an algorithm that rewards high quality and useful content, and so became the most used search engine because it gave us the best answers to the questions we asked it. Companies, businesses and individuals with websites quickly fell in line, and search optimisation became what it is today. 

The current state of SEO 

SEO evolution is constant; the algorithm is constantly updating and Google will penalise websites who try and optimise their search results by cheating the system. 

Today, SEO optimisation is focused on the user experience; businesses are creating high-quality content that positions them as experts in their field, along with ensuring their websites, apps and online shop fronts are a seamless and user-friendly experience for their customers. While this no doubt leads to happy folks online, it’s also a key part of capturing the attention of Google’s algorithm. 

Future SEO evolution 

Keeping up to date with the thousands of changes Google makes to the algorithm is tricky, and best left to SEO optimisation agencies - like Blurn - who offer a suite of SEO optimisation services. You can learn more about them here https://blurn.com/au/digital-marketing-services/search-engine-optimisation-seo-services/

The future evolution of SEO will see the further integration of artificial intelligence to make searching more intuitive, and quicker and provide deeper insight into the questions you’re asking. Instead of just providing links, Google’s AI tools currently provide you with follow-up options, even asking questions that help refine your search. This capability will only continue to grow in the future. 

Contact Blurn Australia 

+61 (0) 2 8005 8005

Email us

info@blurn.com 

Visit us

Level 15, Unit 1504, 50 Murray St, Sydney, NSW 2000, Australia.

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data anal...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right c...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in t...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is ...

The Times Features

Do kids really need vitamin supplements?

Walk down the health aisle of any supermarket and you’ll see shelves lined with brightly packa...

Why is it so shameful to have missing or damaged teeth?

When your teeth and gums are in good condition, you might not even notice their impact on your...

Australian travellers at risk of ATM fee rip-offs according to new data from Wise

Wise, the global technology company building the smartest way to spend and manage money internat...

Does ‘fasted’ cardio help you lose weight? Here’s the science

Every few years, the concept of fasted exercise training pops up all over social media. Faste...

How Music and Culture Are Shaping Family Road Trips in Australia

School holiday season is here, and Aussies aren’t just hitting the road - they’re following the musi...

The Role of Spinal Physiotherapy in Recovery and Long-Term Wellbeing

Back pain and spinal conditions are among the most common reasons people seek medical support, oft...

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than t...

It’s OK to use paracetamol in pregnancy. Here’s what the science says about the link with autism

United States President Donald Trump has urged pregnant women[1] to avoid paracetamol except in ...

How much money do you need to be happy? Here’s what the research says

Over the next decade, Elon Musk could become the world’s first trillionaire[1]. The Tesla board ...