The Times Australia
News From Asia

.
The Times Real Estate

.

Public Relations Practitioners Affirm the Future of PR at Inaugural IPRS PRISM Summit 2022

SINGAPORE - Media OutReach - 14 November 2022 - The Institute of Public Relations of Singapore (IPRS) welcomed close to 160 industry experts and public relations (PR) practitioners at the inaugural PRISM Summit 2022 on 10 November 2022 to discuss the future of PR.

Professor Tommy Koh, Ambassador-at-Large at the Ministry of Foreign Affairs and Emeritus Professor of Law at the National University of Singapore, kicked off the day by affirming PR as a profession and sharing his thoughts in a Fireside Chat about government communications during the COVID-19 pandemic and the similarities in the roles of diplomats and PR practitioners.

With the effects of the COVID-19 pandemic and the recent global, political, and economic turmoil, PR practitioners are re-evaluating their roles and the need to evolve to remain relevant in meeting new challenges. In addition, the demand to adapt to emerging technologies and ESG (environmental, social, and governance) in forming business strategies also adds new dimensions to the PR practice.

The IPRS organised the summit to bring the PR community together and to exchange in-depth knowledge across key areas such as sustainability and technology. Through these discussions, the delegates also had the opportunity to contribute actionable insights and tips in navigating the volatile business and social environments and the evolving communications industry.

The summit featured 32 speakers. In addition to Professor Tommy Koh, other speakers included Ms. Su-Yen Wong, Chairperson at the Singapore Institute of Directors, and Mr. Jacob Puthenparambil, Founder and CEO of Redhill, with topics addressing leadership, ESG, technology, and future readiness. Other domain experts also shared insights on the opportunities and challenges of the current outlook and how PR is essential for organisations in their growth and long-term viability.

In the keynote panel, Mr. Jacob Puthenparambil, Founder and CEO of Redhill, said that the most significant change isn't technology but economics and that the media model is changing. He also described the role of the PR practitioner as multi-prong — like an accountant who understands the economics of the business, a lawyer who constructs sound arguments, and a service personnel who is often the 'face' of the organisation, calm and graceful even in challenging situations.

Ms. Wong Su Yen, Chairperson at the Singapore Institute of Directors, offered three Cs on how PR practitioners bring value to senior leaders and their Boards – helping the Board curate the narrative, control the crisis, and coach the team. For those who aspire to roles on Boards, she shared that they should view directorships just like any profession and build up skills and experience in areas such as business strategy, finance, and accounting, as well as have a good understanding of regulations.

Mr. Tham Kok Wing, Director at Robertsbridge Stonehaven Singapore, also spoke in a panel on "Shaping Your Sustainability Story." He urged everyone to take the opportunity to embrace ESG and bring about change in their respective organisations. To do this, he said that "Design Thinking, Systems Thinking, and Futures Thinking" was needed.

IPRS was formed in 1970, and the institute continues to grow Singapore's PR industry through knowledge acquisitions, networking, and exchanging of new ideas. Through this, it aims to be the leading regional PR organisation that elevates the profession, sets industry standards, and increases public recognition.

"The IPRS was established in the earliest days of Singapore's PR practice. Today, it continues to uphold the profession's value to people and organisations. Through this Inaugural IPRS PRISM Summit 2022, we challenged our industry to refresh the purpose of communications and make a difference now and in the future. We were thrilled to have had the honour of welcoming and hosting our distinguished speakers, IPRS members, practitioners, and friends of our PR community," says Koh Juat Muay, President of IPRS.

"It is exciting times for public relations professionals. However, the PR profession must evolve to ensure that we remain relevant. PR is no longer only about working with the media. Today, we are ESG leaders, brand ambassadors, social media experts, marketers, risk managers, and more. The strong support we have received from organising a summit like this is proof that the industry is indeed shifting and that change is becoming increasingly necessary." says Vanessa Wan, Chairperson of the IPRS PRISM Summit and IPRS Council Member.

The PRISM summit was supported and made possible by Platinum Sponsor Redhill and Gold Sponsors IN.FOM, Truescope, and Dataxet.

For more information on the IPRS and the IPRS PRISM Summit 2022, please visit www.iprs.org.sg

Hashtag: #IPRS

The issuer is solely responsible for the content of this announcement.

About IPRS PRISM

The IPRS introduced PRISM in our industry awards in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region. PRISM which stands for Public Relations in Service of Mankind is today our signature and ethos. The IPRS PRISM Summit will be held biennially, alternating with the IPRS PRISM Awards. Together they present a community platform to lead and showcase the PR industry's best in Singapore and the region.

About IPRS

IPRS, established in 1970 as a non-profit organisation, is the only accrediting body for Public Relations (PR) practitioners in Singapore. The Institute promotes excellence in the industry through knowledge exchange platforms and training programmes that are aligned with the many changes and developments in the practice of PR and Communications today.

IPRS has a growing membership consisting of professionals from diverse backgrounds in public relations, journalism, advertising, marketing, education, and management – a factor that has contributed to the Institute's strength and dynamism.

There are 10 Student Chapters with various tertiary institutions to create opportunities for communications students and IPRS members to share expertise and experiences. The IPRS introduced the Biennial PRISM Awards (Public Relations In the Service of Mankind) in 1987 to recognise and reward excellence in PR and Communications in Singapore and the region.

The Times Features

The Best Adjustable Bed and Mattress Packages for Comfort

The appropriate bed and mattress are essential for establishing the perfect sleep environment. If you seek a way to upgrade your sleep experience, adjustable bed and mattress pac...

Designing a Modern Home: Features That Will Make Your Dream House Stand Out

Designing your dream home is an exciting journey, and for many, it’s an opportunity to create a space that reflects their personal style, functionality needs, and modern trends. ...

Client Dinners Done Right: Tips for Meaningful Engagement

Client dinners offer more than just a meal—they’re an opportunity to build lasting business relationships in a more personal and relaxed setting. Done well, these dinners can str...

From Classic to Contemporary: 5 Timeless Costumes for Any Party

When it comes to dressing up for a costume party, you want to choose something that is not only fun but also memorable. Whether you're attending a Halloween event, a themed gathe...

Action Figures as Art: The Growing Trend of Custom Figures and Modding

Action figures have long been regarded as collectible items, valued by enthusiasts and fans for their connection to popular culture. However, in recent years, a growing trend has...

The Ultimate Guide to Securing Grants for Your Small Business in Australia

Running a small business in Australia comes with both opportunities and challenges. While it can be rewarding, funding your business through the early stages or periods of growth...

Times Magazine

Top Benefits of Hiring Commercial Electricians for Your Business

When it comes to business success, there are no two ways about it: qualified professionals are critical. While many specialists are needed, commercial electricians are among the most important to have on hand. They are directly involved in upholdin...

The Essential Guide to Transforming Office Spaces for Maximum Efficiency

Why Office Fitouts MatterA well-designed office can make all the difference in productivity, employee satisfaction, and client impressions. Businesses of all sizes are investing in updated office spaces to create environments that foster collaborat...

The A/B Testing Revolution: How AI Optimized Landing Pages Without Human Input

A/B testing was always integral to the web-based marketing world. Was there a button that converted better? Marketing could pit one against the other and see which option worked better. This was always through human observation, and over time, as d...

Using Countdown Timers in Email: Do They Really Increase Conversions?

In a world that's always on, where marketers are attempting to entice a subscriber and get them to convert on the same screen with one email, the power of urgency is sometimes the essential element needed. One of the most popular ways to create urg...

Types of Software Consultants

In today's technology-driven world, businesses often seek the expertise of software consultants to navigate complex software needs. There are several types of software consultants, including solution architects, project managers, and user experienc...

CWU Assistive Tech Hub is Changing Lives: Win a Free Rollator Walker This Easter!

🌟 Mobility. Independence. Community. All in One. This Easter, the CWU Assistive Tech Hub is pleased to support the Banyule community by giving away a rollator walker. The giveaway will take place during the Macleod Village Easter Egg Hunt & Ma...

LayBy Shopping