The Times Australia
News From Asia

.

Bracell Launches ‘One to One’ Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

  • Company commits to one hectare of conservation area for every hectare of plantation by 2025
  • Several partnerships put in place to support achievement of target

SÃO PAULO, BRAZIL - Media OutReach - 5 August 2022 - Bracell, a global leader in the production of dissolving pulp, has launched a ground breaking conservation commitment which will have a positive impact on the protection of native vegetation and biodiversity in Brazil. Bracell's 'One to One' commitment will see the company conserve and protect one hectare of native land for every hectare of plantation.

Bracell, which is part of the RGE group of companies, has committed to achieving this target by 2025. The company's ratio of conservation land to plantations is currently 0.56 and it has made an initial investment of R$12m (US$2.3m) to support its new commitment.

In addition to conserving existing native areas in Bracell's production areas, the commitment will also support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also work to prevent and fight forest fires, deforestation and the theft of native wood, alongside the prevention of illegal hunting and capture of wild animals.

Marcio Nappo, Vice president of Sustainability and Corporate Communications, Bracell, said: "This is an unprecedented initiative because it expands our area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis, so if we increase the areas of our eucalyptus plantations after 2025, the total number of conserved areas will also be increased to maintain our focus on achieving the target".

João Augusti, Environment and Certifications Manager, Bracell, said: "Environmental preservation is part of Bracell's essence. Eucalyptus plantations interspersed with native vegetation form forest mosaics that provide environmental benefits for our plantations and for biodiversity. Also, a healthy environment provides benefits for society as a whole".

Another central element in Bracell's strategy to protect biodiversity is the constitution of Private Natural Heritage Reserves (RPPNs). In these conservation areas of private domain, only scientific research, environmental education and tourist visitor activities are allowed.

Bracell has four RPPNs, which are areas with fully protected native vegetation, fauna and flora. Among these, the Lontra RPPN has been designated as an Advanced Biosphere Reserve of the Atlantic Forest by UNESCO and is home to hundreds of species of wild fauna and flora, many of them rare and/or threatened by extinction.

Several partnerships have already been signed to achieve the 'One-to-One' goal. Bracell has signed an agreement with the São Paulo Forest Foundation to sponsor protection efforts across 66,000 hectares of native forests, including relevant parts of the Atlantic Forest and Cerrado Paulista areas.

The company has also signed a cooperation agreement with the Bahia Secretariat for the Environment (Sema) to carry out joint actions aimed at protecting biodiversity in Atlantic Forest Conservation Units (UCs) in the state, such as the Subaé Canyons and the Subaúma river basin.

The goal is to work in partnerships that contribute to the conservation and maintenance of UCs and safeguard the natural heritage, and protect rare and endangered species of fauna and flora, and water resources, guaranteed by forest formations.

The company also signed a partnership with the SOS Atlantic Forest Foundation through which it will support actions to promote the restoration of the Atlantic Forest in Permanent Preservation Areas (APP) and Legal Reserve areas, contributing to the formation of ecological corridors, the connection of remaining fragments of forest areas and the preservation of water resources.

In addition, Bracell, which since 2021 has been a member of the Brazilian Business Council for Sustainable Development (CEBDS), joined in April the nine goals of the Brazilian Business Commitment to Biodiversity, an initiative aligned with its sustainability strategy and aimed at reinforcing the adoption of good practices for the protection of biodiversity.

"All these signed actions and partnerships are among the first steps we are taking towards our goal. The company will review this commitment and its results annually, which will be verified by an independent audit and reported publicly," said Nappo.

"Our 'One-to One' commitment is an important milestone in our sustainability strategy and is fully aligned with our company values. Our operations are guided by our philosophy that everything we do must be good for the country, the climate, communities and customers, and only then will it be good for our company", he added.


Hashtag: #Bracell

About Bracell:

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main operations in Brazil in Camaçari, Bahia and in Lençóis Paulista, São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.


About RGE:

Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples' lives through sustainable products they use every day. With more than US$25 billion in assets and 60,000 staff, we are creating a more recyclable, biodegradable and lower carbon future. Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With current operations spanning across Indonesia, China, Brazil, Spain and Canada, we continue to expand and engage new markets.


Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...

Why This Elegant Diamond Cut Is Becoming the First Choice for Modern Proposals

Personalised engagement styles are replacing one-size-fits-all traditions A rising diamond cut offers timeless elegance with a softer aesthetic Its flexible design wo...

Is sleeping a lot actually bad for your health? A sleep scientist explains

We’re constantly being reminded by news articles and social media posts that we should be getting more sleep. You probably don’t need to hear it again – not sleeping enough i...

Ricoh Launches IM C401F A4 Colour MFP to Boost Speed and Security in Hybrid Workplaces

Ricoh, a leading provider of smart workplace technology, today launched the RICOH IM C401F, an enterprise-grade A4 colour desktop multifunction printer (MFP) designed for Austral...

Why Diversification Still Matters in a Volatile Economy

Market volatility, geopolitical conflicts, inflation fears—these are only some of the wild cards that render the current financial environment a tightrope to walk. Amidst all thi...