Google AI
The Times Australia

Times Media Advertising

Bracell Launches ‘One to One’ Commitment to Support Conservation of Areas of Native Vegetation and Forest in Brazil

  • Company commits to one hectare of conservation area for every hectare of plantation by 2025
  • Several partnerships put in place to support achievement of target

SÃO PAULO, BRAZIL - Media OutReach - 5 August 2022 - Bracell, a global leader in the production of dissolving pulp, has launched a ground breaking conservation commitment which will have a positive impact on the protection of native vegetation and biodiversity in Brazil. Bracell's 'One to One' commitment will see the company conserve and protect one hectare of native land for every hectare of plantation.

Bracell, which is part of the RGE group of companies, has committed to achieving this target by 2025. The company's ratio of conservation land to plantations is currently 0.56 and it has made an initial investment of R$12m (US$2.3m) to support its new commitment.

In addition to conserving existing native areas in Bracell's production areas, the commitment will also support conservation in public areas and the recovery of degraded areas through partnerships with governments and other institutions. It will also work to prevent and fight forest fires, deforestation and the theft of native wood, alongside the prevention of illegal hunting and capture of wild animals.

Marcio Nappo, Vice president of Sustainability and Corporate Communications, Bracell, said: "This is an unprecedented initiative because it expands our area of activity in the conservation of biodiversity beyond our areas of operation. We have adopted this commitment on a permanent basis, so if we increase the areas of our eucalyptus plantations after 2025, the total number of conserved areas will also be increased to maintain our focus on achieving the target".

João Augusti, Environment and Certifications Manager, Bracell, said: "Environmental preservation is part of Bracell's essence. Eucalyptus plantations interspersed with native vegetation form forest mosaics that provide environmental benefits for our plantations and for biodiversity. Also, a healthy environment provides benefits for society as a whole".

Another central element in Bracell's strategy to protect biodiversity is the constitution of Private Natural Heritage Reserves (RPPNs). In these conservation areas of private domain, only scientific research, environmental education and tourist visitor activities are allowed.

Bracell has four RPPNs, which are areas with fully protected native vegetation, fauna and flora. Among these, the Lontra RPPN has been designated as an Advanced Biosphere Reserve of the Atlantic Forest by UNESCO and is home to hundreds of species of wild fauna and flora, many of them rare and/or threatened by extinction.

Several partnerships have already been signed to achieve the 'One-to-One' goal. Bracell has signed an agreement with the São Paulo Forest Foundation to sponsor protection efforts across 66,000 hectares of native forests, including relevant parts of the Atlantic Forest and Cerrado Paulista areas.

The company has also signed a cooperation agreement with the Bahia Secretariat for the Environment (Sema) to carry out joint actions aimed at protecting biodiversity in Atlantic Forest Conservation Units (UCs) in the state, such as the Subaé Canyons and the Subaúma river basin.

The goal is to work in partnerships that contribute to the conservation and maintenance of UCs and safeguard the natural heritage, and protect rare and endangered species of fauna and flora, and water resources, guaranteed by forest formations.

The company also signed a partnership with the SOS Atlantic Forest Foundation through which it will support actions to promote the restoration of the Atlantic Forest in Permanent Preservation Areas (APP) and Legal Reserve areas, contributing to the formation of ecological corridors, the connection of remaining fragments of forest areas and the preservation of water resources.

In addition, Bracell, which since 2021 has been a member of the Brazilian Business Council for Sustainable Development (CEBDS), joined in April the nine goals of the Brazilian Business Commitment to Biodiversity, an initiative aligned with its sustainability strategy and aimed at reinforcing the adoption of good practices for the protection of biodiversity.

"All these signed actions and partnerships are among the first steps we are taking towards our goal. The company will review this commitment and its results annually, which will be verified by an independent audit and reported publicly," said Nappo.

"Our 'One-to One' commitment is an important milestone in our sustainability strategy and is fully aligned with our company values. Our operations are guided by our philosophy that everything we do must be good for the country, the climate, communities and customers, and only then will it be good for our company", he added.


Hashtag: #Bracell

About Bracell:

Bracell is a global leader in the production of dissolving pulp and specialty cellulose with two main operations in Brazil in Camaçari, Bahia and in Lençóis Paulista, São Paulo. In addition to its operations in Brazil, Bracell has a management office in Singapore and sales offices in Asia, Europe and the U.S.


About RGE:

Headquartered in Singapore, RGE is a group of resource-based manufacturing companies with global operations. We produce sustainable natural fibres, edible oils, green packaging and clean natural gas used to create products that feed, clothe and energise the world. We help improve billions of peoples' lives through sustainable products they use every day. With more than US$25 billion in assets and 60,000 staff, we are creating a more recyclable, biodegradable and lower carbon future. Committed to sustainable development, conservation and community development, we strive towards what is good for the community, good for the country, good for the climate, good for the customer, and good for the company. With current operations spanning across Indonesia, China, Brazil, Spain and Canada, we continue to expand and engage new markets.


Times Magazine

VoltX Energy expands into Victoria & ACT to meet surging home battery demand

Leading Australian energy solutions provider VoltX Energy and premier sponsor of the NRL Manly Wa...

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

The Times Features

Most Australians think the Budget Just Changed the Rule…

A generation of Australians may be entering the biggest rethink of wealth creation since the rise ...

Remember All-You-Can-Eat Restaurants? Australia Still M…

For many Australians, few dining experiences created more excitement than the words: “All you can ...

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...