The Times Australia
Fashion and Beauty

.
The Times Real Estate

.

Designer Jewellery and The Rise of ‘Self Gifting’


‘Diamonds are a girl's best friend’ sang Marilyn Monroe in 1953, in the 71 years since women’s worlds have shifted significantly: including their relationship with designer jewellery.  Most recently in the post-pandemic world, we have seen the rise of ‘Self Gifting’. Our grandmothers lived in a time when fine jewellery was something women were given, often by men for special occasions: today jewellery is purchased by women themselves as displays of independence and self-love. Miley Cyrus lyrics “I can buy myself flowers” has seen her win her first two Grammys, it may be more accurate for Miley to have changed ‘flowers’ to ‘designer jewellery’. 2023 statistics show that around 80 per cent of our sales are women buying designer jewellery for themselves.

Women Designing For Women: The Designer Jewellery World Is Shifting

Many of the most popular brands for self-gifting – including Louis Vuitton, Suzanne Kalan, and Carolina Bucci – are women designing for women, possessing that intrinsic knowledge of what women want for themselves. Always one step ahead, Louis Vuitton named Francesca Amfitheatrof as its new Artistic Director Watches and Jewellery in 2018. Francesca Amfitheatrof has built her legacy by rewriting the rules of jewellery-wearing, especially for women. Francesca has had a sparkling career, previously in 2013 she became the first woman to lead the jewellery design team at Tiffany. Francesca spoke with Elle magazine saying, “I feel like women are looking for more meaning in what they wear. These pieces are going to last a lot longer than any of us. As the artistic director of Louis Vuitton, she has released a mind-blowing beautiful collection of designer jewellery into a very hungry market.

Buy What You Want, and When You Want


Elizabeth von der Goltz, NET-A-PORTER’s Global Buying Director, is quoted saying, “Our customer buys what she wants, and when she wants.”, and the Australian designer jewellery market listened, as did Louis Vuitton. There is no time like now to join the movement of women empowered, buying for themselves, with their own style and identity. ‘Self Gifting’ is here for the future.

Visit Louis Vuitton https://au.louisvuitton.com/eng-au/homepage to review our exquisite collection.

The Times Features

Airbnb unveils hidden wine regions to explore across Australia

Ahead of Easter, Airbnb launches Hidden Vines - the ultimate grape escape guide - as new data reveals travellers are keen to uncover lesser-known regions and revisit old favour...

Why 20% of workers don't feel safe in their workplace

80% OF AUSTRALIAN WORKERS FEEL THEIR COMPANY PRIORITISES HEALTH AND SAFETY IN THE WORKPLACE, BUT WHY NOT 100%? COS shares innovative solutions to keep staff healthy, safe and...

Cardio and strength training boost health as you age. But don’t forget balance exercises to reduce your chance of falls

We all recognise the benefits of regular aerobic or cardiovascular exercise to support our heart and lung health. Being active is also good for our social and mental health. ...

Riding in Style: Must-Have Bogs Gumboots for Equestrians

Key Highlights Bogs Gumboots offer superior comfort, durability, and waterproof protection, making them ideal for the demanding conditions of equestrian life. Their contoured...

How to Tell If You Need a New Roof in Melbourne Due to Leaks

Picture waking up in the early hours of the morning to the sound of mellow drips at your home, heralding the tremendous downpour of the previous night. As you look above, you not...

Rise of the Grey WoMad: Older Women Travelling Solo

Older Australian women are increasingly ditching their families and choosing to travel solo creating a new type of traveller known as the ‘Grey WoMad’. Budget travel platform ...

Times Magazine

Crypto Expert John Fenga Reveals How Blockchain is Revolutionising Charity

One of the most persistent challenges in the charity sector is trust. Donors often wonder whether their contributions are being used effectively or if overhead costs consume a significant portion. Traditional fundraising methods can be opaque, with...

Navigating Parenting Arrangements in Australia: A Legal Guide for Parents

Understanding Parenting Arrangements in Australia. Child custody disputes are often one of the most emotionally charged aspects of separation or divorce. Parents naturally want what is best for their children, but the legal process of determining ...

Blocky Adventures: A Minecraft Movie Celebration for Your Wrist

The Minecraft movie is almost here—and it’s time to get excited! With the film set to hit theaters on April 4, 2025, fans have a brand-new reason to celebrate. To honor the upcoming blockbuster, watchfaces.co has released a special Minecraft-inspir...

The Ultimate Guide to Apple Watch Faces & Trending Wallpapers

In today’s digital world, personalization is everything. Your smartwatch isn’t just a timepiece—it’s an extension of your style. Thanks to innovative third-party developers, customizing your Apple Watch has reached new heights with stunning designs...

The Power of Digital Signage in Modern Marketing

In a fast-paced digital world, businesses must find innovative ways to capture consumer attention. Digital signage has emerged as a powerful solution, offering dynamic and engaging content that attracts and retains customers. From retail stores to ...

Why Cloud Computing Is the Future of IT Infrastructure for Enterprises

Globally, cloud computing is changing the way business organizations manage their IT infrastructure. It offers cheap, flexible and scalable solutions. Cloud technologies are applied in organizations to facilitate procedures and optimize operation...

LayBy Shopping