The Times Australia
PR Newswire

.
The Times Real Estate

.

Electrolux invites the younger generation to explore solutions for a better living

BANGKOK, May 25, 2021 /PRNewswire/ -- Electrolux, a Swedish progressive and premium home life brand, invites young people across Asia Pacific, Middle East and Africa to join forces with the company's team of experts and some of the most influential change-makers of today to explore solutions for future sustainable homes. The call to action, titled "Better Living in 2030", aims to learn more about young people's hopes, dreams and concerns, so Electrolux can work alongside the team to respond with solutions tailored to young people's daily living needs in the next decade to come.

Jonas Samuelson, CEO Electrolux Jonas Samuelson, CEO Electrolux

As a part of realizing the company's vision and bold 2030 targets for better and more sustainable living around the world, Electrolux invites today's youth to join a team change-makers – a collaboration between Electrolux, young minds from across the globe wanting to drive positive change, and leading change-makers and experts already making a difference today. Together with the company's innovation hub, the team will explore solutions for better living, starting with the future for clothes and garment care.

By seeking insights from the very people who will be setting up their own homes within a decade's time, Electrolux believes it will be better positioned to provide solutions that live up to the company purpose, Shape living for the better, for generations to come.

"We want to listen to those who will be starting up their own homes in the near future. What are their hopes and dreams when they think about their lives ten years from now? Their desires, choices and behaviors will play a critical role in shaping the evolution of better living. We want those who own the future to be part of defining it. Therefore, we take the opportunity to ask now – to be able to provide solutions tailored to their needs, come 2030," says Jonas Samuelson, CEO Electrolux.

In the open letter, signed by CEO Jonas Samuelson, Electrolux invites young people between the ages of 15 and 20 across the globe to join the change-maker team. The young people selected will then be accompanied by some of today's most influential change-makers to help explore solutions for better living in 2030.

As part of the same initiative, Electrolux will conduct a global survey in which almost 14,000 young people between the ages 15 to 20 will be asked about how they envision their future sustainable homes. Insights from the survey and the sessions with the change-makers will be used by Electrolux in its strive to create new innovations for a better living.

The initiative is part of Electrolux's ambitious Better Living Program. With bold targets for 2030 focusing on better eating, better garment care, better home environment, and better company, the initiative widens the scope of Electrolux's commitment to sustainability. It enables the company to contribute in a more meaningful way in bringing solutions to global challenges.

Read more about the team of change-makers and how to apply at http://www.betterlivingprogram.com/bl-2030/en[1]

Click the link below for videohttps://youtu.be/i_4v90pB_E4[2]

Electrolux is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our brands, including Electrolux, AEG and Frigidaire, we sell approximately 60 million household products in approximately 120 markets every year. In 2020 Electrolux had sales of SEK 116 billion and employed 48,000 people around the world. For more information go to www.electroluxgroup.com[3].

References

  1. ^ http://www.betterlivingprogram.com/bl-2030/en (www.betterlivingprogram.com)
  2. ^ https://youtu.be/i_4v90pB_E4 (youtu.be)
  3. ^ www.electroluxgroup.com (www.electroluxgroup.com)

Read more https://www.prnasia.com/story/archive/3388970_AE88970_0

The Times Features

Why You Need an Expert Electrician for Your Business’s Electrical Upgrades and Repairs

When it comes to maintaining and upgrading your business’s electrical systems, it’s essential to call in a professional. Electrical work in any commercial setting requires the ex...

Why Is It Crucial to Have a Building Inspection Done Before Buying a New Home?

Purchasing a new property is a big financial decision that can impact your future for years. Whether you are a first-time buyer or an investor, good or bad, it is essential to en...

Online Application for Sick Leave Certificate: Understanding When and How to Secure One

A sick leave certificate is an official document issued by a healthcare professional to verify an individual's inability to attend work due to illness. It typically includes the ...

A No-Fuss Guide to an Effective Beauty Routine

Taking care of the skin and appearance need not be complicated; it need not even consume your hours of time. Smart and simple approaches can give one that glow and fresh look witho...

Safe & Effective Tattoo Removal in Auckland – What You Need to Know

If you're looking for tattoo removal in Auckland, modern laser technology offers the safest and most effective way to fade or completely remove unwanted ink. Whether it's an outd...

Fleece-Lined Tights vs. Regular Tights: What’s the Difference?

When temperatures drop, choosing the right pair of tights can make a significant difference in comfort, warmth, and durability. Whether you wear tights for fashion, work, or outdoo...

Business Times

Albanese government looking to acquire Rex Airlines if buyer can’…

The Albanese government will on Wednesday announce it is willing, as a last resort, to purchase the collapsed Rex Airline...

The Legal Battle Against IP Theft: What Businesses Need to Know

So you've formulated that million-dollar idea and you're ready to take your business to the next level. You were so excit...

Top 20 SEO and Guest Post Services in Wyoming Helping Brands Expa…

Today’s business needs to have strong online visibility to grow and reach more customers. Guest post services and SEO servi...

LayBy Shopping