The Times Australia
Fisher and Paykel Appliances
Business and Money

We need more than a 15% pay rise to beat the 3 stigmas turning people off aged care jobs

  • Written by Asmita Manchha, Research fellow, The University of Queensland
We need more than a 15% pay rise to beat the 3 stigmas turning people off aged care jobs

Aged care workers will see their award wages increase by 15% at the end of this month[1]. It’s recognition that their work has been undervalued, and that something needs to be done to solve the looming critical shortage of aged care workers as the population ages.

Higher wages was a key recommendation[2] of the aged care royal commission. But how much money is enough to compensate for the stigma associated with aged care work?

Our research[3] shows that aged care work is burdened by three types of stigma – physical, social and moral.

Physical stigma refers to work performed under particularly dangerous conditions, or being exposed to dirt, bodily fluids and death. Examples of jobs with high physical stigma include firefighting, working with sewage and being an undertaker.

Social stigma is associated with work[4] seen as low-status, because it involves being in a servile relationship and working with people belonging to marginalised group – in this case, older people.

Moral stigma involves work that is viewed as deceptive or unethical. Examples include used car salespeople and loan sharks. Our findings point to a moral stigma around aged care work, which is reinforced by media coverage of elder abuse and neglect.

All three stigmas put aged care work in a select group of maligned occupations. Higher wages may ameliorate some of these stigmas, but more will be needed to address them all.

Read more: Overseas recruitment won't solve Australia's aged care worker crisis[5]

Physical, social and moral stigmas

Our research is based on surveying 159 health professionals who do not currently work in aged care about their perceptions of the sector and the work.

Many occupations are stigmatised. For example, being a miner carries a high physical stigma, a welfare worker a social stigma, and a real estate agent a moral stigma.

Care worker helping man from wheelchair to bed.
Reports of abuse and neglect have contributed to a moral stigma of aged care work. Shutterstock

Some occupations have two strong stigmas, such as being a prison guard (physical and social stigma), being in the military (physical and moral stigma), or being a debt collector (social and moral stigma). The following graph shows how US researchers Blake Ashforth and Glen Kreiner categorised different occupations in their 2014 study, “Dirty work and dirtier work: Differences in countering physical, social and moral stigma”[6].

Examples of physical social and or moral dirty work.
Examples of physical social and or moral dirty work categorised by Blake Ashforth and Glen Kreiner. Management and Organization Review, CC BY[7][8]

Our research shows that aged care work carries the burden of all three stigmas.

How can higher wages help?

Attracting more people to aged care work requires challenging all three of these stigmas. The question is to what extent higher wages can do this.

It’s generally the case that higher pay[9] means higher occupational prestige.

Higher pay can’t reduce physical stigma, but it can compensate for it – just as high salaries compensate people willing to do mining work[10].

It can certainly help to diminish the social stigma, by signalling that society values this work more than it has done in the past[11]. But the relatively small wage increase will not overcome the fact that society puts greater value on occupations that focus on “curing” rather than “caring”[12].

Higher pay may reduce the moral stigma, but only if other royal commission recommendations regarding better training and management are also implemented. The cases of abuse and neglect highlighted in media stories aren’t just about “bad apples”, but broader systemic issues[13] such as staffing ratios and time allocated to direct care.

More fundamentally, the stigmatisation of aged care work reflects a structural deficiency of the economy, which fails to celebrate and remunerate caring work.

The federal government has taken a number of steps to address this, including giving the Fair Work Commission greater powers to address systemic low payment of female-dominated work, and expanding the potential for multi-enterprise enterprise bargaining[14].

But much more will need be done before all care work is valued the way it needs to be.

Read more: Wages and women top Albanese's IR agenda: the big question is how Labor keeps its promises[15]

References

  1. ^ by 15% at the end of this month (www.fairwork.gov.au)
  2. ^ a key recommendation (theconversation.com)
  3. ^ research (academic.oup.com)
  4. ^ work (www.emerald.com)
  5. ^ Overseas recruitment won't solve Australia's aged care worker crisis (theconversation.com)
  6. ^ “Dirty work and dirtier work: Differences in countering physical, social and moral stigma” (psycnet.apa.org)
  7. ^ Management and Organization Review (www.cambridge.org)
  8. ^ CC BY (creativecommons.org)
  9. ^ higher pay (onlinelibrary.wiley.com)
  10. ^ mining work (www.abc.net.au)
  11. ^ it has done in the past (doi.org)
  12. ^ “curing” rather than “caring” (onlinelibrary.wiley.com)
  13. ^ broader systemic issues (agedcare.royalcommission.gov.au)
  14. ^ multi-enterprise enterprise bargaining (theconversation.com)
  15. ^ Wages and women top Albanese's IR agenda: the big question is how Labor keeps its promises (theconversation.com)

Authors: Asmita Manchha, Research fellow, The University of Queensland

Read more https://theconversation.com/we-need-more-than-a-15-pay-rise-to-beat-the-3stigmas-turning-people-off-aged-care-jobs-206670

Business Times

Partnership repaints approach to tradie mental health crisis

Haymes Paint Shop has supercharged its commitment to blue-collar counselling service TIACS to encourage Aussie tradies to ‘...

YepAI Emerges as AI Dark Horse, Launches V3 SuperAgent to Revolut…

November 24, 2025 – YepAI today announced the launch of its V3 SuperAgent, an enhanced AI platform designed to streamlin...

What SMEs Should Look For When Choosing a Shared Office in 2026

Small and medium-sized enterprises remain the backbone of Australia’s economy. As of mid-2024, small businesses accounted f...

The Times Features

Worried after sunscreen recalls? Here’s how to choose a safe one

Most of us know sunscreen is a key way[1] to protect areas of our skin not easily covered by c...

Buying a property soon? What predictions are out there for mortgage interest rates?

As Australians eye the property market, one of the biggest questions is where mortgage interest ...

Last-Minute Christmas Holiday Ideas for Sydney Families

Perfect escapes you can still book — without blowing the budget or travelling too far Christmas...

98 Lygon St Melbourne’s New Mediterranean Hideaway

Brunswick East has just picked up a serious summer upgrade. Neighbourhood favourite 98 Lygon St B...

How Australians can stay healthier for longer

Australians face a decade of poor health unless they close the gap between living longer and sta...

The Origin of Human Life — Is Intelligent Design Worth Taking Seriously?

For more than a century, the debate about how human life began has been framed as a binary: evol...

The way Australia produces food is unique. Our updated dietary guidelines have to recognise this

You might know Australia’s dietary guidelines[1] from the famous infographics[2] showing the typ...

Why a Holiday or Short Break in the Noosa Region Is an Ideal Getaway

Few Australian destinations capture the imagination quite like Noosa. With its calm turquoise ba...

How Dynamic Pricing in Accommodation — From Caravan Parks to Hotels — Affects Holiday Affordability

Dynamic pricing has quietly become one of the most influential forces shaping the cost of an Aus...