CASETiFY is reuniting with the ultimate global pop icon Hello Kitty for a throwback fashion collaboration. Launching globally on September 29, 2026, the Hello Kitty by CASETiFY Collection turns everyday devices into Y2K statement pieces, offering deep customization, MagSafe-compatible plush charms, and personalized tech setups.

Grounded in Hello Kitty's warm personality and theme of friendship, the collection translates her world into a customizable playground for self-expression. Unapologetic 2000s graphics pair with bold leopard prints in hot pink, cool grey, jet black, and classic tan. Designed to evolve alongside changing personal aesthetics, the collection offers complete creative freedom to mix, match, and personalize tech accessories for any look. 

Key highlights from the collection include:

• Exclusive Blind Box Plushies: Adding an element of surprise to the drop, the collection introduces limited-edition collectible Hello Kitty Plush Charm with Love Lock Blind Box styled in iconic Y2K velour tracksuits. Engineered with MagSafe compatibility and detachable from the love-lock, the charms effortlessly snap onto phone cases or loop onto handbags.
  
• Matching Prints & Customization: Fans can take creative control by combining motif sticker layouts, vintage graphics, and custom gothic scripts. Options include choosing Hello Kitty poses, adding custom phrases like "Y2K Cutie" or "Friendship Forever," and selecting sticker cases featuring hearts, bows, and sparkly gems across mirror and leopard backdrops.
  
• Full Custom Tech Canvas: Personalization extends across CASETiFY's signature cases for iPhone and Android, alongside matching protective gear for iPad and sleek MagSafe wireless charging stands.
• Regional Pop-Up Exclusives: Celebrating the launch, an interactive pop-up experience at the Shenzhen MIXC Outdoor Square (September 29 to October 7) will showcase two location-exclusive Hello Kitty prints.
  
  

The Hello Kitty by CASETiFY Collection launches on casetify.com on September 29, 2026. It will be available for purchase online, via the CASETiFY Co-Lab app, and at CASETiFY Studio locations worldwide. To learn more about the collaboration, visit CASETiFY.com and follow along on Instagram, TikTok, and YouTube. 

 

About CASETiFY 

CASETiFY is a global tech and lifestyle brand with double headquarters in LA and Hong Kong, known globally for bringing customization and self-expression to tech accessories. Created with quality materials and distinctive designs. CASETiFY's products empower one's authentic self by turning your personal electronics into tech accessories made for everyday protection and style. Through its Co-Lab program, CASETiFY partners with artists, brands, celebrities, and creatives. CASETiFY gives brands and individuals the opportunity to share their unique visions with the world. With 70+ retail shops, CASETiFY Studio provides a one-stop, visual retail experience where customers can customize their accessories on the spot. For more information on CASETiFY, please visit www.CASETiFY.com. 

About SANRIO

Sanrio is the global lifestyle brand best known for Hello Kitty who was created in 1974, and home to many other beloved character brands such as My Melody, Kuromi, Little Twin Stars, Cinnamoroll, Pompompurin, gudetama, Aggretsuko, Chococat, Bad Badtz-Maru and Kerokerokeroppi.

Sanrio was founded on the philosophy that a small gift can bring happiness and friendship to people of all ages. Since 1960, this philosophy has served as the inspiration to offer quality products, services and activities that promote communication and inspire unique consumer experiences across the world. Today, Sanrio’s business extends into the entertainment industry with several content series, gaming offerings and theme parks. Sanrio boasts an extensive product lineup which is available in over 130 countries. Sanrio hopes to bring smiles to everyone’s faces with the vision of “One World, Connecting Smiles.