The Times Australia
The Times Australia
.

Smith’s Chips is creating a world first chip NFT in partnership with Dune Rats


Smith’s Chips has teamed up with leading Aussie rock artists, Dune Rats, to launch the first of-its-kind chip Non-Fungible-Token (NFT).    

To immortalise the crunchiest of chips that have just landed in the form of Smith’s Double Crunch, Smith’s is on the hunt for Australia’s loudest crunchers to feature alongside Dune Rats and be part of a world first chip NFT. History anyone?   

60 lucky chip-lovers and crunch cravers will secure their place at Studio 301 in Sydney alongside Dune Rats to create music and sound with Smith’s Double Crunch chips in all their glory. The result? A masterpiece and an audio NFT - a unique, one-of-a-kind digital piece of art featuring Aussie crunchers and orchestrated by Smith’s and Dune Rats.   

If you’re a loud cruncher, or know of one, we want YOU involved in recording the official ‘crunch’.    

To win one of the 30 double passes to the coveted recording and be part of a money-can’t-buy experience with the Dune Rats, head to the Smith’s Chips Facebook page. Then tell us why you should be part of NFT history with Smith’s Chips and Dune Rats.   

So Australia, can you handle the crunch?  

Dune Rats’ singer, Danny Beus said “We’ve all been Smith’s fanatic since back in the 90’s. To think we’re now adding our own creative flare to such an iconic snack is a great moment for us. Chips are the greatest food on earth, and should we ever send a rocket into outer space to greet alien overlords, we hope this NFT and a packet of salty heaven Smith’s will nbe a part of our “welcome to the neighbourhood” basket.”  

Smith’s Senior Brand Manager, Sam O’Donnell said: “We are stoked to be creating a piece of history with the Smith’s chip NFT, a world first, in partnership with Dune Rats. This is truly a once in a lifetime opportunity, that crunch cravers won’t want to miss!”  

The Smith’s NFT has been designed to celebrate the Smith’s Double Crunch range that launched earlier this year in four fully loaded flavours:Ultimate BBQ Ribs,Hot & Spicy Chicken Wings, Cheesy Garlic Bread and Original. Built for maximum crunchability, Smith’s Double Crunch has full on flavours, deeper ridges and has two times the crunch of Smith’s iconic Crinkle chips.  

For more information head to Smith’s Chips Facebook page.   

RRP: Smith’s Double Crunch, RRP: $3.75 

Available to purchase:  

Smith’s Double Crunch is available for purchase in all Australian supermarkets and convenience outlets.  

NFT recording details: 

Date: 5 April 2022 

Time: 7pm 

Location: Studio 301, 3B Ellis Ave, Alexandria, NSW, 2015  

For full information and terms and conditions, head to Smith’s Australia Facebook page.  

Australia will soon have its own ‘centre for disease control’. Let’s not repeat the chaos of the US

Australia is a step closer to having its own national agency to inform and co-ordinate public health respons...

Times Magazine

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an online presence that reflects your brand, engages your audience, and drives results. For local businesses in the Blue Mountains, a well-designed website a...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beauty On Saturday, September 6th, history will be made as the International Polo Tour (IPT), a sports leader headquartered here in South Florida...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data analytics processes. The sheer volume and complexity of data can be overwhelming, often leading to bottlenecks and inefficiencies. Enter the innovative da...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right choice keeps your team productive, your data safe, and your budget predictable. The wrong choice shows up as slow tickets, surprise bills, and risky sh...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

The Times Features

NSW has a new fashion sector strategy – but a sustainable industry needs a federally legislated response

The New South Wales government recently announced the launch of the NSW Fashion Sector Strategy, 2025–28[1]. The strategy, developed in partnership with the Australian Fashion ...

From Garden to Gift: Why Roses Make the Perfect Present

Think back to the last time you gave or received flowers. Chances are, roses were part of the bunch, or maybe they were the whole bunch.   Roses tend to leave an impression. Even ...

Do I have insomnia? 5 reasons why you might not

Even a single night of sleep trouble can feel distressing and lonely. You toss and turn, stare at the ceiling, and wonder how you’ll cope tomorrow. No wonder many people star...

Wedding Photography Trends You Need to Know (Before You Regret Your Album)

Your wedding album should be a timeless keepsake, not something you cringe at years later. Trends may come and go, but choosing the right wedding photography approach ensures your ...

Can you say no to your doctor using an AI scribe?

Doctors’ offices were once private. But increasingly, artificial intelligence (AI) scribes (also known as digital scribes) are listening in. These tools can record and trans...

There’s a new vaccine for pneumococcal disease in Australia. Here’s what to know

The Australian government announced last week there’s a new vaccine[1] for pneumococcal disease on the National Immunisation Program for all children. This vaccine replaces pr...