Large surge in demand for female friendly taxis
Women drivers are leading the way in Queensland, with new research revealing a large surge in demand for female friendly taxis.
The demand is so high that 13cabs, Queensland's largest taxi company, is calling for more women to join the industry, saying driving as a career suits many women wanting to work part-time and during particular hours.
Research conducted by 13cabs revealed women were being saved more frequently as favourite drivers in the “MyDriver” feature in the 13cabs app.
Olivia Barry, Head of Driver Engagement for 13cabs, said: “Our research in Queensland shows many passengers prefer female drivers, especially those who need a taxi to transport their children.
“While we still need more male drivers, we also want to cater for this emerging trend while at the same time helping women who want a flexible job. Many women feel more comfortable with a female Driver, and it is also a great job for mums wanting to work part-time.
“As well, we need more gender diversity with only about 11 percent of our drivers in Queensland being women.”
13cabs is holding a Professional Driver Expo in Brisbane on Wednesday to bring together drivers, operators and those interested in joining the taxi industry to learn about the benefits.
As part of the expo, 13cabs driver Judy Grealy will headline a Driver Training Stall to show both men and women what is involved in becoming a driver. As well, women now working as 13cabs drivers in Queensland will be available at the Expo to chat to any women wanting to become a driver and how they could earn about $50 an hour.
“It’s time for people to put the stereotypes about women drivers behind them,” Ms Barry said.
“Driver and passenger welfare is our first and foremost priority. Excellent customer service starts with pride, care, compassion and accountability and these are inherent qualities in our wonderful female Drivers.”
Naomi Radunski. a 13cabs driver from Brisbane, said: “There is no doubt some passengers trust me more because I am a woman, happy to chat about many things.
“I also look after some of the elderly and passengers with disabilities and I feel they like the consistency and someone who takes an interest in them.”
“I guess there is a ‘girl code’ that clients feel a female driver is more approachable. Clients seem to trust me driving their children unaccompanied around because I am also a mum.”
The free Professional Driver Expo will be held at Taxi Road, Brisbane Airport on Wednesday March 30 from 11 am to 3 pm. No entry ticket is needed - just turn up.
Ms Barry said: “We want to bring everyone together and showcase the support and opportunities available to current and future professional drivers and operators within the sector.
“We hope it will be an informative event and enable the community of drivers from different taxi and rideshare companies to meet, network, and learn from each other.
“For anyone who may be contemplating a career as a driver it will give a good insight. All potential new recruits will be welcome.”
The free expo will be held from 11am to 3pm at Taxi Road, Brisbane Airport.
