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The Times Australia

Tue Nov 30

Why we're using filmmaking to encourage vaccination by Black and Latino Angelenos

Written by: Jeremy Kagan, Professor of Film & Television Production, School of Cinematic Arts, University of Southern California

Why we're using filmmaking to encourage vaccination by Black and Latino Angelenos

Strong narratives can help sway opinions.Jeremy Kagan, CC BY-SA

People have recognized the power of storytelling for thousands of years. The Bible relies on parables like the prodigal son because stories successfully convey the underlying message in a memorable way that’s easy to pass along to future generations.

But when public health leaders...

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