The Times Australia
The Times World News

.
The Times Real Estate

.

Why vacations feel like they're over before they even start

  • Written by Selin Malkoc, Associate Professor of Marketing, The Ohio State University

For many people, summer vacation can’t come soon enough – especially for the half of Americans who canceled their summer plans[1] last year due to the pandemic.

But when a vacation approaches, do you ever get the feeling that it’s almost over before it starts?

If so, you’re not alone.

In some recent studies[2] Gabriela Tonietto[3], Sam Maglio[4], Eric VanEpps[5] and I conducted, we found that about half of the people we surveyed indicated that their upcoming weekend trip felt like it would end as soon as it started.

This feeling can have a ripple effect. It can change the way trips are planned – you might, for example, be less likely to schedule extra activities. At the same time, you might be more likely to splurge on an expensive dinner because you want to make the best of the little time you think you have.

Where does this tendency come from? And can it be avoided?

Not all events are created equal

When people look forward to something, they usually want it to happen as soon as possible and last as long as possible.

We first explored the effect of this attitude in the context of Thanksgiving.

We chose Thanksgiving because almost everyone in the U.S. celebrates it, but not everyone looks forward to it. Some people love the annual family get-together. Others – whether it’s the stress of cooking[6], the tedium of cleaning[7] or the anxiety of dealing with family drama[8] – dread it.

So on the Monday before Thanksgiving in 2019, we surveyed 510 people online[9] and asked them to tell us whether they were looking forward to the holiday. Then we asked them how far away it seemed, and how long they felt it would last. We had them move a 100-point slider – 0 meaning very short and 100 meaning very long – to a location that reflected their feelings.

As we suspected, the more participants looked forward to their Thanksgiving festivities, the farther away it seemed and shorter it felt. Ironically, longing for something seems to shrink its duration in the mind’s eye.

Winding the mind’s clock

Most people believe the idiom “time flies when you’re having fun,” and research[10] has, indeed, shown that when time seems to pass by quickly, people assume the task must have been engaging and enjoyable.

We reasoned that people might be over-applying their assumption about the relationship between time and fun when judging the duration of events yet to happen.

As a result, people tend to reflexively assume that fun events – like vacations – will go by really quickly. Meanwhile, pining for something can make the time leading up to the event seem to drag. The combination of its beginning pushed farther away in their minds – with its end pulled closer – resulted in our participants’ anticipating that something they looked forward would feel as if it had almost no duration at all.

An empty beer bottle on a sandy beach. Vacations are fleeting. LSaloni/Getty Images[11]

In another study[12], we asked participants to imagine going on a weekend trip that they either expected to be fun or terrible. We then asked them how far away the start and end of this trip felt like using a similar 0 to 100 scale. 46% of participants evaluated the positive weekend as feeling like it had no duration at all: They marked the beginning and the end of the vacation virtually at the same location when using the slider scale.

Thinking in hours and days

Our goal was to show how these two judgments of an event – the fact that it simultaneously seems farther away and is assumed to last for less time – can nearly eliminate the event’s duration in the mind’s eye.

We reasoned that if we didn’t explicitly highlight these two separate pieces – and instead directly asked them about the duration of the event – a smaller portion of people would indicate virtually no duration for something they looked forward to.

We tested this theory in another study[13], in which we told participants that they would watch two five-minute-long videos back-to-back. We described the second video as either humorous or boring, and then asked them how long they thought each video would feel like it lasted.

We found that the participants predicted that the funny video would still feel shorter and was farther away than the boring one. But we also found that participants believed it would last a bit longer than the responses we received in the earlier studies.

This finding gives us a way to overcome this biased perception: focus on the actual duration. Because in this study, participants directly reported how long the funny video would last – and not the perceived distance of its beginning and its end – they were far less likely to assume it would be over just as it started.

While it sounds trivial and obvious, we often rely on our subjective feelings – not objective measures of time[14] – when deciding how long a period of time will feel and how to best use it.

So when looking forward to much-anticipated events like vacations, it’s important to remind yourself just how many days it will last.

You’ll get more out of the experience – and, hopefully, put yourself in a better position to take advantage of the time you do have.

[You’re smart and curious about the world. So are The Conversation’s authors and editors. You can read us daily by subscribing to our newsletter[15].]

References

  1. ^ the half of Americans who canceled their summer plans (www.valuepenguin.com)
  2. ^ In some recent studies (doi.org)
  3. ^ Gabriela Tonietto (www.business.rutgers.edu)
  4. ^ Sam Maglio (www.rotman.utoronto.ca)
  5. ^ Eric VanEpps (eccles.utah.edu)
  6. ^ the stress of cooking (www.huffpost.com)
  7. ^ the tedium of cleaning (thetakeout.com)
  8. ^ the anxiety of dealing with family drama (www.wsj.com)
  9. ^ surveyed 510 people online (doi.org)
  10. ^ and research (doi.org)
  11. ^ LSaloni/Getty Images (www.gettyimages.com)
  12. ^ In another study (doi.org)
  13. ^ another study (doi.org)
  14. ^ subjective feelings – not objective measures of time (doi.org)
  15. ^ You can read us daily by subscribing to our newsletter (theconversation.com)

Read more https://theconversation.com/why-vacations-feel-like-theyre-over-before-they-even-start-162074

The Times Features

What are physician assistants? Can they fix the doctor shortage?

If you’ve tried to get an appointment to see a GP or specialist recently, you will likely have felt the impact of Australia’s doctor shortages[1]. To alleviate workforce sho...

Do men and women agree on how easy it is for each other to find a job or a date?

Typically, you don’t have to write a cover letter before attending a candlelit dinner. But there are some eerie emotional parallels between finding a job and finding a date. ...

Australia’s clinical guidelines shape our health care. Why do so many still ignore sex and gender?

You’ve heard of the gender pay gap. What about the gap in medical care? Cardiovascular diseases – which can lead to heart attack and stroke – are one of the leading causes[1...

Don't Get Burned—Smart Insurance for Your Investment Property

Real estate investment offers lucrative opportunities even though it brings operational risks. Real estate investment protection fundamentally depends on obtaining the correct insu...

Why it’s important to actively choose the music for your mood

Many of us take pleasure in listening to music[1]. Music accompanies important life events and lubricates social encounters. It represents aspects of our existing identity, a...

The Link Between Heart Health and Ageing Well

Millions of Australians are at risk of heart disease, but fewer realise that keeping their heart healthy can also help protect their brain, memory, and cognitive function, redu...

Times Magazine

Improving Website Performance with a Cloud VPS

Websites represent the new mantra of success. One slow website may make escape for visitors along with income too. Therefore it's an extra offer to businesses seeking better performance with more scalability and, thus represents an added attracti...

Why You Should Choose Digital Printing for Your Next Project

In the rapidly evolving world of print media, digital printing has emerged as a cornerstone technology that revolutionises how businesses and creative professionals produce printed materials. Offering unparalleled flexibility, speed, and quality, d...

What to Look for When Booking an Event Space in Melbourne

Define your event needs early to streamline venue selection and ensure a good fit. Choose a well-located, accessible venue with good transport links and parking. Check for key amenities such as catering, AV equipment, and flexible seating. Pla...

How BIM Software is Transforming Architecture and Engineering

Building Information Modeling (BIM) software has become a cornerstone of modern architecture and engineering practices, revolutionizing how professionals design, collaborate, and execute projects. By enabling more efficient workflows and fostering ...

How 32-Inch Computer Monitors Can Increase Your Workflow

With the near-constant usage of technology around the world today, ergonomics have become crucial in business. Moving to 32 inch computer monitors is perhaps one of the best and most valuable improvements you can possibly implement. This-sized moni...

Top Tips for Finding a Great Florist for Your Sydney Wedding

While the choice of wedding venue does much of the heavy lifting when it comes to wowing guests, decorations are certainly not far behind. They can add a bit of personality and flair to the traditional proceedings, as well as enhancing the venue’s ...

LayBy Shopping