Google AI
The Times Australia

Times Media Advertising

‘Sleep tourism’ promises the trip of your dreams. Beyond the hype plus 5 tips for a holiday at home

  • Written by: Charlotte Gupta, Senior postdoctoral research fellow, Appleton Institute, HealthWise research group, CQUniversity Australia
‘Sleep tourism’ promises the trip of your dreams. Beyond the hype plus 5 tips for a holiday at home

Imagine arriving at your hotel after a long flight and being greeted by your own personal sleep butler. They present you with a pillow menu and invite you to a sleep meditation session later that day.

You unpack in a room kitted with an AI-powered smart bed, blackout shades, blue light-blocking glasses and weighted blankets.

Holidays are traditionally for activities or sightseeing – eating Parisian pastry under the Eiffel tower, ice skating at New York City’s Rockefeller Centre, lying by the pool in Bali or sipping limoncello in Sicily. But “sleep tourism[1]” offers vacations for the sole purpose of getting good sleep.

The emerging trend extends out of the global wellness tourism industry – reportedly worth more than US$800 billion globally[2] (A$1.2 trillion) and expected to boom[3].

Luxurious sleep retreats and sleep suites at hotels are popping up all over the world[4] for tourists to get some much-needed rest, relaxation and recovery. But do you really need to leave home for some shuteye?

Not getting enough

The rise of sleep tourism may be a sign of just how chronically sleep deprived we all are.

In Australia more than one-third of adults are not achieving the recommended 7–9 hours[5] of sleep per night, and the estimated cost of this inadequate sleep is A$45 billion[6] each year.

Inadequate sleep is linked to long-term health problems[7] including poor mental health, heart disease, metabolic disease and deaths from any cause.

Can a fancy hotel give you a better sleep?

Many of the sleep services available in the sleep tourism industry aim to optimise the bedroom for sleep. This is a core component of sleep hygiene[8] – a series of healthy sleep practices that facilitate good sleep including sleeping in a comfortable bedroom with a good mattress and pillow, sleeping in a quiet environment and relaxing before bed.

The more people follow sleep hygiene practices, the better their sleep quality and quantity[9].

When we are staying in a hotel we are also likely away from any stressors we encounter in everyday life (such as work pressure or caring responsibilities). And we’re away from potential nighttime disruptions to sleep we might experience at home (the construction work next door, restless pets, unsettled children). So regardless of the sleep features hotels offer, it is likely we will experience improved sleep when we are away.

A do not disturb tag hangs on hotel door handle
Being away from home also means being away from domestic disruptions. Makistock/Shutterstock[10]

What the science says about catching up on sleep

In the short-term, we can catch up on sleep[11]. This can happen, for example, after a short night of sleep when our brain accumulates “sleep pressure[12]”. This term describes how strong the biological drive for sleep is. More sleep pressure makes it easier to sleep the next night and to sleep for longer.

But while a longer sleep the next night can relieve the sleep pressure, it does not reverse the effects of the short sleep on our brain and body[13]. Every night’s sleep is important for our body to recover and for our brain to process the events of that day. Spending a holiday “catching up” on sleep could help you feel more rested, but it is not a substitute for prioritising regular healthy sleep at home.

All good things, including holidays, must come to an end. Unfortunately the perks of sleep tourism may end too.

Our bodies do not like variability in the time of day that we sleep. The most common example of this is called “social jet lag[14]”, where weekday sleep (getting up early to get to work or school) is vastly different to weekend sleep (late nights and sleep ins). This can result in a sleepy, grouchy start to the week on Monday. Sleep tourism may be similar, if you do not come back home with the intention to prioritise sleep.

So we should be mindful that as well as sleeping well on holiday, it is important to optimise conditions at home to get consistent, adequate sleep every night.

man looks at mobile phone in dark surroundings Good sleep hygiene doesn’t require a passport. Maridav/Shutterstock[15]

5 tips for having a sleep holiday at home

An AI-powered mattress and a sleep butler at home might be the dream. But these features are not the only way we can optimise our sleep environment and give ourselves the best chance to get a good night’s sleep. Here are five ideas to start the night right:

1. avoid bright artificial light in the evening (such as bright overhead lights, phones, laptops)

2. make your bed as comfortable as possible with fresh pillows and a supportive mattress

3. use black-out window coverings and maintain a cool room temperature for the ideal sleeping environment

4. establish an evening wind-down routine, such as a warm shower and reading a book before bed or even a “sleepy girl mocktail[16]

5. use consistency as the key to a good sleep routine. Aim for a similar bedtime and wake time – even on weekends.

References

  1. ^ sleep tourism (www.smh.com.au)
  2. ^ US$800 billion globally (www.forbes.com)
  3. ^ expected to boom (www.statista.com)
  4. ^ all over the world (www.countryandtownhouse.com)
  5. ^ 7–9 hours (www.sciencedirect.com)
  6. ^ A$45 billion (academic.oup.com)
  7. ^ long-term health problems (www.tandfonline.com)
  8. ^ sleep hygiene (www.ncbi.nlm.nih.gov)
  9. ^ sleep quality and quantity (www.tandfonline.com)
  10. ^ Makistock/Shutterstock (www.shutterstock.com)
  11. ^ we can catch up on sleep (theconversation.com)
  12. ^ sleep pressure (www.tandfonline.com)
  13. ^ effects of the short sleep on our brain and body (jcsm.aasm.org)
  14. ^ social jet lag (www.mdpi.com)
  15. ^ Maridav/Shutterstock (www.shutterstock.com)
  16. ^ sleepy girl mocktail (theconversation.com)

Read more https://theconversation.com/sleep-tourism-promises-the-trip-of-your-dreams-beyond-the-hype-plus-5-tips-for-a-holiday-at-home-231718

Times Magazine

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

Harry And Meghan: Less Powerful As Royals, More Powerful As Content

For all the claims of “Harry and Meghan fatigue”, the world’s media still cannot stop talking abou...

The Times Features

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...

“People Are Spending Less”: Small Businesses Feel Austr…

Sometimes the real state of the economy is not found in Treasury papers, Reserve Bank statements o...

The Arrival of Winter: More Than Just a Date on the Cal…

Winter arrives quietly in Australia. There is no dramatic wall of snow sweeping across the nation ...