The Times Australia
Mirvac Harbourside
The Times World News

.

Big Tech is firing employees by the thousands. Why? And how worried should we be?

  • Written by Nathalie Collins, Senior Lecturer, Edith Cowan University

Tech companies are always in the news, usually touting the next big thing. However, the tech news cycle recently hasn’t been dominated by the latest gadget or innovation. Instead, layoffs are in the headlines.

In the last year[1], more than 70,000 people globally have been laid off by Big Tech companies – and that doesn’t count the downstream effect of contractors (and other organisations) losing business as budgets tighten.

What exactly led to this massive shakeout? And what does it mean for the industry, and you?

What’s the damage?

Since the end of the pandemic hiring spree, large numbers of employees have been fired from major tech companies, including Alphabet[2] (12,000 employees), Amazon[3] (18,000), Meta[4] (11,000), Twitter[5] (4,000), Microsoft[6] (10,000) and Salesforce[7] (8,000).

Other household names share the spotlight, including Tesla, Netflix, Robin Hood, Snap, Coinbase and Spotify - but their layoffs are significantly less than those mentioned above.

Importantly, these figures don’t include the downstream layoffs, such as advertising agencies laying off staff as ad spend reduces, or manufacturers downsizing as tech product orders shrink – or even potential layoffs yet to come[8].

And let’s not forget the folks leaving voluntarily because they don’t want to come into the office[9], hate their managers[10], or aren’t keen on Elon Musk’s “hardcore work[11]” philosophy.

Read more: Elon Musk's 'hardcore' management style: a case study in what not to do[12]

The knock-on effects of all of the above will be felt in the consulting, marketing, advertising and manufacturing spaces as companies reduce spending, and redirect it towards innovating in AI[13].

So what’s driving the layoffs?

The canary in the coal mine was reduced advertising spend and revenue. Many tech companies are funded through advertising. So, for as long as that income stream was healthy (which was especially the case in the years leading up to COVID), so was expenditure on staffing. As advertising revenue decreased last year – in part due to fears over a global recession[14] triggered by the pandemic – it was inevitable layoffs would follow.

Apple is one exception. It strongly resisted increasing its head count in recent years[15] and as a result doesn’t have to shrink staff numbers (although it hasn’t been immune to staff losses due to work-from-home policy changes[16]).

What does it mean for consumers?

Although the headlines can be startling, the layoffs won’t actually mean a whole lot for consumers. Overall, work on tech products and services is still expanding.

Even Twitter, which many predicted to be dead by now[17], is looking to diversify its[18] streams of revenue.

That said, some pet projects such as Mark Zuckerberg’s Metaverse[19] likely won’t be further developed the way their leaders had initially hoped. The evidence for this is in the layoffs, which are concentrated (at least at Amazon, Microsoft and Meta) in these big innovation gambles taken by senior leaders.

Over the past few years, low interest rates coupled with high COVID-related consumption gave leaders the confidence to invest in innovative products. Other than in AI, that investment is now slowing, or is dead.

And what about the people who lost their jobs?

Layoffs can be devastating for the individuals affected. But who is affected in this case?

For the most part, the people losing their jobs are educated and highly employable professionals. They are being given severance packages and support[20] which often exceed the minimum legal requirements. Amazon, for example, specifically indicated its losses would be in tech staff[21] and those who support them; not in warehouses.

Having a Big Tech employer on their CV will be a real advantage as these individuals move into a more competitive employment market, even if it doesn’t look like it will be quite as heated[22] as many had feared.

What does this mean for the industry?

With experienced tech professionals looking for work once again, salaries are likely to deflate and higher levels of experience and education will be required to secure employment[23]. These corrections in the industry are potentially a sign it’s falling in line with other, more established parts of the market[24].

The recent layoffs are eye-catching, but they won’t affect the overall economy much. In fact, even if Big Tech laid off 100,000 workers, it would still be a fraction of the tech work force.

The numbers reported may seem large, but they’re often not reported as a proportion of overall wage spend, or indeed overall staffing. For some tech companies they are just a fraction[25] of the massive amount of new hires initially acquired during the pandemic.

Big Tech is still a big employer, and its big products will continue to impact many aspects of our lives.

References

  1. ^ the last year (www.cnbc.com)
  2. ^ Alphabet (www.reuters.com)
  3. ^ Amazon (www.theverge.com)
  4. ^ Meta (www.forbes.com)
  5. ^ Twitter (www.reuters.com)
  6. ^ Microsoft (www.cnn.com)
  7. ^ Salesforce (techcrunch.com)
  8. ^ layoffs yet to come (fortune.com)
  9. ^ into the office (nypost.com)
  10. ^ hate their managers (hbr.org)
  11. ^ hardcore work (fortune.com)
  12. ^ Elon Musk's 'hardcore' management style: a case study in what not to do (theconversation.com)
  13. ^ towards innovating in AI (www.wsj.com)
  14. ^ fears over a global recession (www.cnbc.com)
  15. ^ head count in recent years (www.cnbc.com)
  16. ^ work-from-home policy changes (nypost.com)
  17. ^ which many predicted to be dead by now (www.forbes.com)
  18. ^ diversify its (www.npr.org)
  19. ^ Metaverse (www.protocol.com)
  20. ^ severance packages and support (www.cnbc.com)
  21. ^ losses would be in tech staff (www.npr.org)
  22. ^ quite as heated (hired.com)
  23. ^ required to secure employment (www.nytimes.com)
  24. ^ established parts of the market (www.theguardian.com)
  25. ^ just a fraction (www.nytimes.com)

Read more https://theconversation.com/big-tech-is-firing-employees-by-the-thousands-why-and-how-worried-should-we-be-198418

Mirvac Harbourside

Times Magazine

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data anal...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right c...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in t...

The Times Features

Macquarie Bank Democratises Agentic AI, Scaling Customer Innovation with Gemini Enterprise

Macquarie’s Banking and Financial Services group (Macquarie Bank), in collaboration with Google ...

Do kids really need vitamin supplements?

Walk down the health aisle of any supermarket and you’ll see shelves lined with brightly packa...

Why is it so shameful to have missing or damaged teeth?

When your teeth and gums are in good condition, you might not even notice their impact on your...

Australian travellers at risk of ATM fee rip-offs according to new data from Wise

Wise, the global technology company building the smartest way to spend and manage money internat...

Does ‘fasted’ cardio help you lose weight? Here’s the science

Every few years, the concept of fasted exercise training pops up all over social media. Faste...

How Music and Culture Are Shaping Family Road Trips in Australia

School holiday season is here, and Aussies aren’t just hitting the road - they’re following the musi...

The Role of Spinal Physiotherapy in Recovery and Long-Term Wellbeing

Back pain and spinal conditions are among the most common reasons people seek medical support, oft...

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than t...

It’s OK to use paracetamol in pregnancy. Here’s what the science says about the link with autism

United States President Donald Trump has urged pregnant women[1] to avoid paracetamol except in ...