Google AI
The Times Australia

Times Media Advertising

Half of Australia's gamers are women, but we know very little about mothers who game

  • Written by: Susie Emery, Lecturer, University of South Australia
Half of Australia's gamers are women, but we know very little about mothers who game

Women account for almost 50% of gamers in Australia[1], but the nuanced and varied experiences of mothers who game are lost among these statistics.

A 2020 global survey of mothers[2] found more than 70% of mothers play games daily on consoles, smartphones and computers. The report highlighted the commercial benefits of marketing games to mothers – but did little to address the social factors that influence mothers’ gaming behaviours.

We think societal expectations and gendered perceptions of the mother’s role in the home may be an impediment for mothers wanting to game, and the reason why research in this area is scant.

But understanding what motivates mothers or deters them from gaming is important for comprehending how family dynamics are structured or negotiated in the modern digital home.

What a mother should be

In Australia, mothers continue to provide the majority share of household labour and care to children, often balancing[3] these responsibilities with paid work. Time for gaming may be a luxury few mothers can afford.

The first and only known longitudinal study to research mothers who play computer games[4] was conducted in 2009. The three year study involved analysing representations of gaming mothers in advertisements, news articles and blogs, and by interviewing mothers and observing their gaming practices in the home.

The study highlighted discourse related to gaming mothers is entrenched in gendered tropes about parenting and expectations about what a mother should be. Mothers are portrayed in popular culture as “domestic guardians” who should devote their time to the family instead of “self-indulgent” gaming.

This ideology is evident in the gaming industry today, where a game is said to have passed the “mum test[5]” if it has a soft and feminised design.

Read more: Debunking one of the biggest stereotypes about women in the gaming community[6]

A decade later and limited or conflicting demands on a mother’s time remains an issue for those wanting to game. Even in households where gaming is an accepted part of family life, the games mothers play may be influenced by expectations about their role. Fast-paced games such as PUBG (Player Unknown’s Battlegrounds), Among Us, and Bloodborne, do not allow players to pause or save progress in the game, which means they are not conducive with child caring duties.

Managing time for gaming

Findings from a recent doctoral study[7] (by one of the authors) about digital mothering suggests mothers’ gaming practices are associated with how they perceive their role in the home. In-depth interviews were carried out in the homes of 17 mothers in South Australia to uncover their experiences as both users of digital media, and as facilitators of children’s use.

Time constraints were identified as an issue that limits mothers’ opportunities for game play and implied a possible loss or relinquishing of a previously inhabited gamer identity:

My friend and I used to play Crash Bandicoot and Raiders of the Lost Ark like addicts before we had children, we were terrible […] But this was a long time ago, I just don’t have time anymore.

Several mothers mentioned playing games on a casual basis on their mobile phones, especially word games with friends. Unlike the more immersive experience of gaming on consoles, participants were able to dip in and out of mobile games at their convenience.

A woman on her phone
Mobile games are easier to dip in and out of between tasks. Nguyen Dang Hoang Nhu/Unsplash

Mothers would, on the one hand, dismiss their gaming as nothing of consequence but, on the other, implied gaming is justified once other responsibilities have been attended to. This “time-filler[8]” gaming profile is more common among female players – and especially those who live with children.

Guilt about the time spent gaming was associated with how a mother should and shouldn’t act. One participant explained the need to self-regulate her mobile gaming to protect its impact on her family:

Those real-time games are terrible. They play with your mind once you start. You realise you’ve been playing it for two hours and not got anything else done. It did become really addictive so I’ve learnt not to get caught up with it now.

Only one mother in the research study self-identified as a “hardcore gamer”, and described how she played action role-playing games, like Fallout 4 “daily and all day”.

Rather than defending or downplaying her gaming, she embraced gaming as an integral and valuable part of family life that strengthens her relationship with her children and husband:

I get frustrated sometimes when I hear parents, mothers in particular, complain about Minecraft and I just think ‘if you would spend a little bit of time trying to understand it you would know there is lot of really good potential there’.

Read more: How parents can foster 'positive creativity' in kids to make the world a better place[9]

Unmasking mother’s game play

Industry statistics show mothers enjoy gaming – or at least they do if given the time to do so. Yet, mothers’ participation in game culture is often underestimated and overlooked in academia.

To unmask mothers’ experiences of gaming we need to explore more fully how structural forces, such as stereotypical assumptions about mothering, may influence their perceptions and enjoyment of gaming.

We know when gaming is shared with other household members, family cohesion is enhanced[10]. There are also significant health benefits from playing games[11], including a reduction in stress and anxiety levels, conditions mothers are all too familiar with.

A family of four look at a laptop. Playing games together can be great for family cohesion. Shutterstock

Exploring mothers’ gaming practices in more depth will also increase the visibility and representation of mothers in gaming culture and in game studies research.

But it’s not just about research, it’s also about what happens in the home. When you’re compiling your Christmas list for Mum this year, maybe give the novelty slippers a miss and think instead about giving her uninterrupted time to play – or you could offer to be her player two.

Read more https://theconversation.com/half-of-australias-gamers-are-women-but-we-know-very-little-about-mothers-who-game-172498

Times Magazine

Victorian Drivers To Receive 20% Rego Rebate From June 1 In Major Cost-Of-Living Measure

Victorian motorists will begin receiving significant registration savings from June 1 as the Allan...

How Australian Businesses Are Using AI To Cut Costs And Improve Efficiency

Artificial intelligence was once viewed by many small business owners as something futuristic, exp...

Quickest Way of Getting Rid of Your Old Cars in Brisbane?

If you are done searching for a practical solution for quickly getting rid of your old car, this w...

The Human Supplement Craze Has Officially Gone to the Dogs (Literally)

Australians’ appetite for supplements is no longer limited to their own vitamin cabinets. New reta...

AI Guilt: It’s Real — But it is irrational

Artificial intelligence is rapidly becoming one of the most powerful tools ever made available to ...

Australians Are Keeping Their Cars Longer — And It’s Changing The Market

Australia’s car market is undergoing a subtle but important transformation. People are keeping th...

Streaming Fatigue: Australians Overwhelmed By Subscriptions

Streaming was once supposed to simplify entertainment. Instead, many Australians now feel overwhe...

Why Shopping Centres No Longer Feel Exciting

There was a time when going to the shopping centre felt like an event. Families spent entire Satu...

Harry And Meghan: Less Powerful As Royals, More Powerful As Content

For all the claims of “Harry and Meghan fatigue”, the world’s media still cannot stop talking abou...

The Times Features

Remember All-You-Can-Eat Restaurants? Australia Still M…

For many Australians, few dining experiences created more excitement than the words: “All you can ...

Australia’s Changing Family Dynamic: When Adult Childre…

Australia’s housing affordability crisis is no longer simply an economic issue. It is reshaping t...

ASX Movements Since Labor’s Budget: What Investors Are …

Australia’s share market has spent recent weeks digesting the implications of Labor’s federal budg...

QLD Day

On Saturday 6 June, parkrun events across the state will be a sea of maroon, with communities  str...

NAGNATA: ‘FUTURE = FIBRE’ — Movement 21 at AFW 2026 …

Photography by Cesar OcampoOn Day 3 of Australian Fashion Week 2026, the energy at the runway shifte...

Flu Season in Australia: Why Health Authorities Are Tak…

As winter settles across Australia, so too does the annual flu season — a recurring health challen...

Smart Supermarket Shopping: The Money-Saving Hacks Aust…

Australians are becoming smarter supermarket shoppers. Rising grocery prices, higher mortgage rep...

Kmart’s Homewares Revolution: How a Discount Retailer B…

There was a time when many Australians viewed Kmart as the place to buy low-cost basics, school su...

“People Are Spending Less”: Small Businesses Feel Austr…

Sometimes the real state of the economy is not found in Treasury papers, Reserve Bank statements o...