The Times Australia

Small Business Marketing
The Times


7 Digital Marketing Strategies To Factor Into Your Wider Online Campaign

  • Written by The Times

While the modern digital marketplace is becoming ever more competitive, the good news is that there are countless ways in which you can market your brand, find your audience, and cut through all of the noise. And the best part? A large number of businesses are failing to actualise their full potential because they are either neglecting many of the best digital marketing strategies – or simply getting them wrong. Which means there’s plenty of opportunity for you to sneak in and start cleaning up.

In this article, we’re going to share 7 digital marketing strategies for you to factor into your wider online campaign. Let’s get straight into it!

1. SEO (make search engine optimization your central foundation)

Yes, there are many digital marketing methods – each of which can bring immense value to your business – however, you should make SEO your central foundation. 

Why? SEO is not only one of the most effective long-term digital marketing strategies with an amazing potential ROI, but also because it can help you achieve even greater results with your other marketing efforts.

Oh! And don’t forget to work on your local SEO – particularly if you rely on your community to survive.

2. Email marketing

Email marketing is woefully underrated – which is precisely why you should jump on it. Consider adding a high-value lead magnet on your website in the form of an eBook, and when your prospects claim theirs and invariably sign up to your email list, you can filter them into a nurture sequence and start hitting them up on a weekly basis with all manner of valuable content, updates, and promotions.

3. Social media marketing

Social media marketing can provide you with a fantastic opportunity to create highly refined ads for a very specific audience. Take Facebook ads for example; the tool allows you to dial in on your perfect demographic, using certain filters such as age, location, gender, likes, and dislikes (to name a few).

4. Video marketing

If the fact that 92% of marketers reporting on how video marketing delivers them an attractive ROI is not enough to pique your interest, then we don’t know what will!

The fact remains, as valuable as written content is, visual content like video can not only connect you with a wider audience, but provide more opportunity to diversify your messaging.

5. Pay Per Click advertising

PPC advertising is another excellent digital marketing strategy that can enable you to get “instant” traffic to your website.

Yes, SEO is invaluable, but it’s no secret that it takes a long time to get up and running. In the meantime, with some well-strategized PPC ads, you can attract hot prospects to your website and start making some sales while you build up your organic traffic in the background.

6. Influencer marketing

It seems that everywhere you look today there’s an influencer yapping away into a tripod and a ring light, but as annoying as some of them might be, you’d be amazed by the value they can bring to your business.

If you can find a social media influencer who perfectly aligns with your brand and products – and also has a large following of people who slip right into your target demographic, then striking an influencer marketing partnership could be transformative for you.

7. Voice search

Voice search remains one of the most underutilised digital marketing strategies there is. And given that 27% of the global population uses voice search on their mobile devices, failing to accommodate them could result in missing out on a lot of potential business.

Not so dissimilar to SEO keyword research, voice SEO refers to the optimization of keywords or ‘phrases’ that people search on their mobile devices and in doing so, you can start showing up in yet even more SERPs (search result pages).

In the same breath, make sure you have a custom website built for mobile use in general; if you aren’t mobile-first optimised or accommodating voice search, you’re shooting yourself in the foot.


As you can see, there are a multitude of ways in which you can start attracting more business online – and these are just scraping the tip of the iceberg. There are indeed other methods and strategies that you can factor into your wide online marketing campaign, however, the above are a good place to start.

If you want to get the most out of your website and grow your online presence without taking too much time and resources away from doing what you do best, we recommend that you shop around and find a reputable agency like Online Marketing Gurus in Sydney to accommodate your needs.

In any case, we hope you’ve found this listicle inspiring and wish you the best of luck with dominating online!


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