The Times Australia
The Times Magazine

.

7 Digital Marketing Strategies To Factor Into Your Wider Online Campaign

  • Written by The Times

While the modern digital marketplace is becoming ever more competitive, the good news is that there are countless ways in which you can market your brand, find your audience, and cut through all of the noise. And the best part? A large number of businesses are failing to actualise their full potential because they are either neglecting many of the best digital marketing strategies – or simply getting them wrong. Which means there’s plenty of opportunity for you to sneak in and start cleaning up.

In this article, we’re going to share 7 digital marketing strategies for you to factor into your wider online campaign. Let’s get straight into it!

1. SEO (make search engine optimization your central foundation)

Yes, there are many digital marketing methods – each of which can bring immense value to your business – however, you should make SEO your central foundation. 

Why? SEO is not only one of the most effective long-term digital marketing strategies with an amazing potential ROI, but also because it can help you achieve even greater results with your other marketing efforts.

Oh! And don’t forget to work on your local SEO – particularly if you rely on your community to survive.

2. Email marketing

Email marketing is woefully underrated – which is precisely why you should jump on it. Consider adding a high-value lead magnet on your website in the form of an eBook, and when your prospects claim theirs and invariably sign up to your email list, you can filter them into a nurture sequence and start hitting them up on a weekly basis with all manner of valuable content, updates, and promotions.

3. Social media marketing

Social media marketing can provide you with a fantastic opportunity to create highly refined ads for a very specific audience. Take Facebook ads for example; the tool allows you to dial in on your perfect demographic, using certain filters such as age, location, gender, likes, and dislikes (to name a few).

4. Video marketing

If the fact that 92% of marketers reporting on how video marketing delivers them an attractive ROI is not enough to pique your interest, then we don’t know what will!

The fact remains, as valuable as written content is, visual content like video can not only connect you with a wider audience, but provide more opportunity to diversify your messaging.

5. Pay Per Click advertising

PPC advertising is another excellent digital marketing strategy that can enable you to get “instant” traffic to your website.

Yes, SEO is invaluable, but it’s no secret that it takes a long time to get up and running. To protect your ad spend from malicious clicks and bots, it’s worth using a click fraud prevention software that monitors and filters suspicious activity on your PPC campaigns.

6. Influencer marketing

It seems that everywhere you look today there’s an influencer yapping away into a tripod and a ring light, but as annoying as some of them might be, you’d be amazed by the value they can bring to your business.

If you can find a social media influencer who perfectly aligns with your brand and products – and also has a large following of people who slip right into your target demographic, then striking an influencer marketing partnership could be transformative for you.

7. Voice search

Voice search remains one of the most underutilised digital marketing strategies there is. And given that 27% of the global population uses voice search on their mobile devices, failing to accommodate them could result in missing out on a lot of potential business.

Not so dissimilar to SEO keyword research, voice SEO refers to the optimization of keywords or ‘phrases’ that people search on their mobile devices and in doing so, you can start showing up in yet even more SERPs (search result pages).

In the same breath, make sure you have a custom website built for mobile use in general; if you aren’t mobile-first optimised or accommodating voice search, you’re shooting yourself in the foot.

Conclusion

As you can see, there are a multitude of ways in which you can start attracting more business online – and these are just scraping the tip of the iceberg. There are indeed other methods and strategies that you can factor into your wide online marketing campaign, however, the above are a good place to start.

If you want to get the most out of your website and grow your online presence without taking too much time and resources away from doing what you do best, we recommend that you shop around and find a reputable agency like Online Marketing Gurus in Sydney to accommodate your needs.

In any case, we hope you’ve found this listicle inspiring and wish you the best of luck with dominating online!

Times Magazine

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

From Beach Bops to Alpine Anthems: Your Sonos Survival Guide for a Long Weekend Escape

Alright, fellow adventurers and relaxation enthusiasts! So, you've packed your bags, charged your devices, and mentally prepared for that glorious King's Birthday long weekend. But hold on, are you really ready? Because a true long weekend warrior kn...

Effective Commercial Pest Control Solutions for a Safer Workplace

Keeping a workplace clean, safe, and free from pests is essential for maintaining productivity, protecting employee health, and upholding a company's reputation. Pests pose health risks, can cause structural damage, and can lead to serious legal an...

The Times Features

Distressed by all the bad news? Here’s how to stay informed but still look after yourself

If you’re feeling like the news is particularly bad at the moment, you’re not alone. But many of us can’t look away – and don’t want to. Engaging with news can help us make ...

The Role of Your GP in Creating a Chronic Disease Management Plan That Works

Living with a long-term condition, whether that is diabetes, asthma, arthritis or heart disease, means making hundreds of small decisions every day. You plan your diet against m...

Troubleshooting Flickering Lights: A Comprehensive Guide for Homeowners

Image by rawpixel.com on Freepik Effectively addressing flickering lights in your home is more than just a matter of convenience; it's a pivotal aspect of both home safety and en...

My shins hurt after running. Could it be shin splints?

If you’ve started running for the first time, started again after a break, or your workout is more intense, you might have felt it. A dull, nagging ache down your shins after...

Metal Roof Replacement Cost Per Square Metre in 2025: A Comprehensive Guide for Australian Homeowners

In recent years, the trend of installing metal roofs has surged across Australia. With their reputation for being both robust and visually appealing, it's easy to understand thei...

Why You’re Always Adjusting Your Bra — and What to Do Instead

Image by freepik It starts with a gentle tug, then a subtle shift, and before you know it, you're adjusting your bra again — in the middle of work, at dinner, even on the couch. I...