The Times Australia
Small Business News

.
The Times Real Estate

.

How to expose your business to more search traffic

  • Written by Sarah Jones


Every business faces challenges daily, none more than online businesses. 

Every day the online world is changing and businesses need to keep up with the trends to put themselves out there to be discovered by potential customers.

In this article, I will give you some tips on how you can improve your websites organic traffic to get more customers looking at your products or services.


Tip 1 - Write for people and not search engines.


It's 2019, the old tricks of writing keyword-stuffed articles no longer work.  You can't mention your search term a thousand times and sit back and watch your website rank.

Google has caught on to these practices and now rewards websites that 1 fit the user's search query and 2 keep the user on the page for longer. 

For example, if your website is mentioning the same keyword over and over there is a good chance that the user is going to get fed up of your content and leave straight away, Google can track this and then starts to drop your website in the search ranking results.

On the other hand, a website that a user stays on for longer is going to be rewarded.



Tip 2 - Blog more


Blogging can open your website up to other areas of searches that you didn't know were possible.  

Take a website like Bathroom Supastore, they blog on topics that potential customers would be interested in learning about.  This gives them an opportunity to become one of the first names they think of when looking to purchase bathroom supplies.

When blogging I would advise being patient as blogging can take months to see any considerable returns from.  You can increase your search traffic by sharing your post with others on social media in hopes of getting other websites to see your content and then link back to you.  This sends visitors your way and also shows Google that you are a trusted resource.


Tip 3 - Improve your on-page content.


When someone searches for something related to your services you will want your website to show up.  To do this you have to make sure the content on your website is a match for what they are searching for.

If I were to search for "bathroom furniture" on my website I would optimise my page URL to be similar to the following: mywebsite.com/bathroom-furniture

My title tag: "The Best Bathroom Furniture in the UK | Free Delivery"

And finally, my page description to look something like the following:

"Looking to purchase the best bathroom furniture in the UK? Look no further we have affordable bathroom furniture with free delivery."

As you can see there is no mistaking what that page is about and Google knows this too.  



Tip 4 - Internally link to your money pages


Your money pages are your products or services and to let Google and the other search engines know what's important on your website you should link to them.

I'll use the bathroom furniture example again.  If you have a blog post that mentions furniture or the bathroom you can link from that page to your bathroom furniture page.  This way the search engines have more chance of discovering that page and recognising its importance.  

Internally linking to your websites most important pages is a great way of increasing its search rankings.


Conclusion


For any business, the internet plays a huge part in the success of it.  If you want more visitors coming to your business, your website should be focused on as it can be a valuable resource.  

As a business owner have you found getting organic traffic to your website difficult? Comment below on the difficulties you have faced.

SME Business News

Why Your Dental Business Needs Professional Digital Marketing Services

Running a successful dental practice today requires more than just great patient care. In a digital-first world, your online presence plays a huge role in how potential patients discover, choos...

Brand Storytelling: How Video Marketing Can Enhance Your Brand Identity

In the competitive landscape of 2025, building a strong and recognisable brand identity is crucial for standing out in the marketplace. One of the most effective ways to shape and communicate y...

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term resilience in business has never been greater. Organisations across indu...

Maximise Your Amazon Profits with These 5 Simple Seller Strategies

Selling on Amazon offers countless opportunities for individuals and businesses to grow their income. But with so many sellers joining the platform every day, it’s not enough to just list your ...

Property Times

Maximizing Space in Narrow Lot Homes: Smart Design Solutions

Urban housing markets continue to push homeowners toward smaller, narrower lots as land prices climb and city populations grow. These thin slices of real estate present unique design hurdles that require creative thinking and specialized architectu...

Can You Sell Your House Privately in Queensland? Here’s How

Selling a house privately in Queensland is entirely possible and can be a cost-effective alternative to using a real estate agent. While agents provide valuable expertise, their commissions and fees can take a significant portion of your sale proceed...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a ticking time bomb, ready to inflict tens of thousands of dollars in damage, ...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the unique needs of your family or business. Nevertheless, you have to go ...

Food & Dining

Client Dinners Done Right: Tips for Meaningful Engagement

Client dinners offer more than just a meal—they’re an opportunity to build lasting business relationships in a more personal and relaxed setting. Done well, these dinners can strengthen client loyalty, open doors for future collaboration, and reinf...

7 Tips to Brew Perfect Mullein Tea Every Time

Brewing the perfect cup of mullein tea can often feel elusive, especially with all the conflicting advice available online. You might struggle with weak flavour, overpowering bitterness, or even the challenge of floating leaves in your cup.  Fortu...

Fresh Ideas for Celebrating the Year of the Snake

The Lunar New Year is here, and with it comes the Year of the Snake—a time for fresh beginnings, family connections, and, of course, delicious food. As celebrations kick off, Australian families are turning to summer’s bounty of fresh produce to ...

Drop of Sunshine | The perfect gift for that special someone this Valentine’s day

Drop of Sunshine: A Toast to Women, Our Connections & The Stories That Bring Us Together Treasury Wine Estates (TWE), one of the world’s leading wine companies, has launched a new line of premium wines,  Drop of Sunshine, in partnership wit...

The Times Features

The Best Adjustable Bed and Mattress Packages for Comfort

The appropriate bed and mattress are essential for establishing the perfect sleep environment. If you seek a way to upgrade your sleep experience, adjustable bed and mattress pac...

Designing a Modern Home: Features That Will Make Your Dream House Stand Out

Designing your dream home is an exciting journey, and for many, it’s an opportunity to create a space that reflects their personal style, functionality needs, and modern trends. ...

Client Dinners Done Right: Tips for Meaningful Engagement

Client dinners offer more than just a meal—they’re an opportunity to build lasting business relationships in a more personal and relaxed setting. Done well, these dinners can str...

From Classic to Contemporary: 5 Timeless Costumes for Any Party

When it comes to dressing up for a costume party, you want to choose something that is not only fun but also memorable. Whether you're attending a Halloween event, a themed gathe...

Action Figures as Art: The Growing Trend of Custom Figures and Modding

Action figures have long been regarded as collectible items, valued by enthusiasts and fans for their connection to popular culture. However, in recent years, a growing trend has...

The Ultimate Guide to Securing Grants for Your Small Business in Australia

Running a small business in Australia comes with both opportunities and challenges. While it can be rewarding, funding your business through the early stages or periods of growth...

Business Times

Why Your Dental Business Needs Professional Digital Marketing Ser…

Running a successful dental practice today requires more than just great patient care. In a digital-first world, your onlin...

Brand Storytelling: How Video Marketing Can Enhance Your Brand Id…

In the competitive landscape of 2025, building a strong and recognisable brand identity is crucial for standing out in the ...

Future-Proofing Your Business with Strategic Defence Insight

In an era marked by rapid technological change, global uncertainty, and evolving security risks, the need for long-term res...

LayBy Shopping