The Times Australia
Mirvac Harbourside
Small Business News

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How important is SEO, SEA, Link Building, for a business in 2022?


When we talk about business in the internet-sodden modern world, we do not just talk of products and services and customers. Just look around the world and you'll see people looking into their phones. This is the reason that most big companies have their digital presence, which means, a website. But, how important is a website for a business today? Can it survive without it? Can a website not thrive without SEO packages (Australia) and link building?Australia has 86.5% of the population using the Internet. But not all people use it for buying things!

So, how important has SEO become for a business in 2022?

The chemistry of SEO and business growth through a tale!

Before we delve into these dorms of SEO and business, let's first understand why SEO is there in the first place.

To understand the base of SEO, we will talk of a real life analogy. It will help bring a sense of clarity into the picture.

Suppose the internet is a giant planet called Alpha and each island on it a website. There are islands that are about wines, there are islands that are about shoes, islands about SEO packages, about link building, about movies, etc. Now, consider Earthians (internet users) visiting this place to explore and learn about these different things. But because the islands are isolated from each other, they find it hard to locate the islands they want to visit. There is a cool guy with a red Spartan helmet that wants to visit an island about Sparta and learn some stuff. How would he do? To solve this, Planet Alpha installed an intelligent gateway at the entry.

Now, this giant gateway will ask every Earthian about what s/he wants to visit and then will send them to the appropriate island. But, here came two problems before it -

  • How to know which island lies at what location and what the island is about?

  • It would be hard for Earthians to keep coming up if they plan to visit another relevant island at the same time. For example, the cool guy in the above example wants to visit an island about Persians.

For it came two solutions too -

  • SEO

  • Link Building

And then came expert SEO companies with SEO packages for the help of those islands.

What is Search Engine Optimization!

Search Engine Optimization is a set of procedures and ways of editing the content that websites follow in an attempt to tell Google about their presence and the presence of their content! Here is what SEO does -

  • It helps search engines know about the presence of the websites.

  • It helps search engines know about the context of the website – if the website is about politics, news, shoes, SEO, etc.

If your website is about SEO packages and services, then optimization will help search engines like Google know about your website, its address, what all content is it publishing, what all services it is offering. So if a person comes to Google and types SEO packages Australia, Google knows where to send the person to.

But here comes the politics - there could be hundreds of websites selling SEO packages and trying to lure customers. So, how would Google know which website to show? It will assess here which website is better than the other. For this, Google takes several ranking factors and link building is the biggest in these all. The better is the link building (networking) of a website, with quality niche websites having high authority, the better it is than others.

Does your business require SEO and link building to thrive today?

When we talk of business, we talk of reach. A company is like a tree and the sunlight is its revenue. For it, a tree must reign the canopy at large. Earlier, much of the sunlight used to come directly. But now it comes through a shield called the internet - nearly 59.5%. What we mean is that near to 4.66 billion people in the world now use the internet, said the experts of NewsServices.com. And this number is going to grow further large with the advent of high-speed internet.

If you just look at all the major companies around, like Nike, TATA, Tommy, etc. they have their strong digital presence. This helps them get to the customer much before the local market does. And how do these companies do this? By investing into SEO packages (Australia), link building, and web design. Consider a website like a second home of a company. If a website is good, serves value, and is accessible easily, then people are more likely to buy things from it. Here are all the little and large benefits of SEO for a business.

Benefits of SEO for a business in 2022!

  • It helps a business have a good online presence than its competitors.

  • It helps turn a business into a brand.

  • SEO helps businesses grab the untouched areas and increase its range.

  • People get to know more about the business at hands.

  • It creates a sense of trust between the company and the customers.

  • Advertising cost drops significantly and thus helps the balance sheet of a business stay sane.

  • Because the internet is going to be the future of this world, SEO sets a business for long term sustainable growth.

And we are not speaking these things, it is the fact sheet that is indicating the time to come. According to a study done by Google, the use of the internet has helped businesses and customers come closer with ease.

  • 60% of all the smartphone users have got to come in contact with the business directly.

  • 80% of people want to do shopping quickly as per the stats of ThinkWithGoogle.

  • 79% say that they will visit a website if the website is easy to use and secure.

  • ‘‘Near me” searches have grown by 150%. This has fueled local businesses.

These are all the little things that speak about the need of SEO and link building for a business to grow. It is going to be the oxygen of the business in the future. If you don't do it, your competitor will, because all the customers will be reachable on the phone.

If you have a business, it is time that you invest in some link building and SEO packages (Australia). What it will do is to put you miles ahead of your competitors and help you get ready for the future, says Link Building Australia. It is time that businesses must look at the larger picture and decide for their business. It needs digital nourishment for sure. There is no doubt about it.

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