The Times Australia
Fashion and Beauty

.

5 Common Misconceptions About Sustainable Fashion Debunked


When considering the impact of your carbon footprint, a good place to start is to look at making more sustainable choices with your fashion. With the dire impacts of fast, disposable fashion becoming glaringly apparent, it’s surprising that many of us have yet to embrace the push for ethical, eco-friendly apparel. 

Admittedly, this could be for several reasons. For one, we still want to look good! With the perception that sustainable clothes are frumpy, drab, and downright unappealing, many of us are hesitant to come off looking like hippies. Further to this, sustainable clothing sounds expensive. With disposable fashion items quite literally a dime a dozen, the price of sweat-shop-produced apparel quite simply cannot be beaten. But what is the ultimate cost of our sartorial choices? 

With the future of our planet in our hands, stay with us as we debunk the top sustainable fashion myths, and help you decide what’s really at stake. 

Myth: Sustainable Clothes are Frumpy and Drab

Fact: The development of exciting new applications of sustainable materials is making ethical fashion more wearable than ever. With clever design, you can even make leather from mushrooms look trendy! 

Most importantly, good design is key here. With creative design inspiring endless fashion opportunities, our ability to curate clothing collections that are both stylish and ethical is, thanks to sustainable designers, coming to fruition. This is especially apparent when it comes to the rapidly increasing number of designers who are doing this important work in the fashion industry today. The potential of their impact on the environment is significant.  

There is, admittedly, considerable skill involved in designing ethical clothing that is not only wearable but stylish too! Fortunately, emerging sustainable designers have been able to do this exceptionally well, and are likely to continue doing so as demand for ethical fashion grows. 

Myth: Shopping Sustainably is More Expensive

Fact: Sustainable shopping can be affordable! 

The key to spending less is, of course, to buy less. By investing in one quality piece, rather than five cheap dresses, you will also be building the longevity of your wardrobe. Those cheap dresses could fall apart within a year, but your sustainably-produced, timelessly-cut linen shirt? You will be wearing that for years to come. Likely, you’ll also be re-wearing it on multiple different occasions. This comes down to the versatility of the garment, and its ability to be worn with different styles. Perhaps, dress it down with jeans and sneakers. Or, for a more polished look, try pairing it with tailored slacks and pointy pumps. 

Either way, the key here is to be able to wear an outfit more than once. With multiple wears, comes reduced cost-per-wear! This a great example of the return on investment a clever sustainable fashion pick can provide. 

Myth: If A Brand Says They’re Sustainable, You Can Believe Them

Fact: If you’re interested in sustainable fashion, you may have heard of greenwashing. Also known as ‘green sheen’, this is a shocking phenomenon where fashion brands use marketing ploys to come across as eco-friendly when in fact, they are not. This can involve falsely maximising their environmental efforts and positioning themselves as a sustainable brand without actually doing the work. 

So how do you know when a brand is truly ethical? It pays to do your research. Check up on a brand before you choose to buy from them. Read all the reviews, but most importantly, fact-check their sustainability claims - chances are, they’re fictional. 

Myth: Choosing Luxury Designer Brands is More Sustainable

Fact: Forking out for expensive designer clothes doesn’t make your fashion more sustainable. 

Sadly, the haute couture apparel industry is also guilty of unethical practices. Just like fast fashion, high fashion houses also commonly use underpaid sweatshop workers to produce their wares. Their employees, as such, are just as exploited, despite the luxury mystique of designer goods. Further to this, luxury garments are just as likely to contain environmental pollutants like synthetic fibres. They are also often manufactured with unsustainable materials such as traditionally grown cotton.

The point is, don’t believe the hefty price tag! In truth, luxury designer brands are just as unsustainable as fast fashion, and must also be avoided on our journey to environmental sustainability. 

Times Magazine

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in the Sutherland Shire who may not have the financial means to pay for private legal assistance, legal aid ensures that everyone has access to representa...

Watercolor vs. Oil vs. Digital: Which Medium Fits Your Pet's Personality?

When it comes to immortalizing your pet’s unique personality in art, choosing the right medium is essential. Each artistic medium, whether watercolor, oil, or digital, has distinct qualities that can bring out the spirit of your furry friend in dif...

DIY Is In: How Aussie Parents Are Redefining Birthday Parties

When planning his daughter’s birthday, Rich opted for a DIY approach, inspired by her love for drawing maps and giving clues. Their weekend tradition of hiding treats at home sparked the idea, and with a pirate ship playground already chosen as t...

When Touchscreens Turn Temperamental: What to Do Before You Panic

When your touchscreen starts acting up, ignoring taps, registering phantom touches, or freezing entirely, it can feel like your entire setup is falling apart. Before you rush to replace the device, it’s worth taking a deep breath and exploring what c...

Why Social Media Marketing Matters for Businesses in Australia

Today social media is a big part of daily life. All over Australia people use Facebook, Instagram, TikTok , LinkedIn and Twitter to stay connected, share updates and find new ideas. For businesses this means a great chance to reach new customers and...

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

The Times Features

Benefits of Tree Pruning for a Thriving Australian Garden

Tree pruning is an essential aspect of garden maintenance that often doesn't get the attention it deserves. It's a practice that involves the selective removal of certain parts...

What is psychosocial therapy? And why is the government thinking about adding it to Medicare for kids?

The government is considering new, bulk-billed health checks for three-year-olds, to pick up developmental concerns and refer kids that might need additional support. The de...

Detect Hidden Water Leaks Fast: Don’t Ignore Hot Water System Leaks

Detecting water leaks early is crucial for preventing extensive damage to your home. Among the various parts of a home’s plumbing system, hot water systems are particularly suscept...

Why do hamstring injuries happen so often and how can they be prevented?

In a recent clash against the Melbourne Storm, the Brisbane Broncos endured a nightmare rarely seen in professional sport — three players tore their hamstrings[1] in a single g...

What Is the Australian Government First Home Buyers Scheme About?

For many Australians, buying a first home can feel like a daunting task—especially with rising property prices, tight lending rules, and the challenge of saving for a deposit. ...

How artificial intelligence is reshaping the Australian business loan journey

The 2025 backdrop: money is moving differently If you run a small or medium-sized business in Australia, 2025 feels noticeably different. After two years of stubbornly high bo...