The Times Australia
Fashion and Beauty

.

5 Common Misconceptions About Sustainable Fashion Debunked


When considering the impact of your carbon footprint, a good place to start is to look at making more sustainable choices with your fashion. With the dire impacts of fast, disposable fashion becoming glaringly apparent, it’s surprising that many of us have yet to embrace the push for ethical, eco-friendly apparel. 

Admittedly, this could be for several reasons. For one, we still want to look good! With the perception that sustainable clothes are frumpy, drab, and downright unappealing, many of us are hesitant to come off looking like hippies. Further to this, sustainable clothing sounds expensive. With disposable fashion items quite literally a dime a dozen, the price of sweat-shop-produced apparel quite simply cannot be beaten. But what is the ultimate cost of our sartorial choices? 

With the future of our planet in our hands, stay with us as we debunk the top sustainable fashion myths, and help you decide what’s really at stake. 

Myth: Sustainable Clothes are Frumpy and Drab

Fact: The development of exciting new applications of sustainable materials is making ethical fashion more wearable than ever. With clever design, you can even make leather from mushrooms look trendy! 

Most importantly, good design is key here. With creative design inspiring endless fashion opportunities, our ability to curate clothing collections that are both stylish and ethical is, thanks to sustainable designers, coming to fruition. This is especially apparent when it comes to the rapidly increasing number of designers who are doing this important work in the fashion industry today. The potential of their impact on the environment is significant.  

There is, admittedly, considerable skill involved in designing ethical clothing that is not only wearable but stylish too! Fortunately, emerging sustainable designers have been able to do this exceptionally well, and are likely to continue doing so as demand for ethical fashion grows. 

Myth: Shopping Sustainably is More Expensive

Fact: Sustainable shopping can be affordable! 

The key to spending less is, of course, to buy less. By investing in one quality piece, rather than five cheap dresses, you will also be building the longevity of your wardrobe. Those cheap dresses could fall apart within a year, but your sustainably-produced, timelessly-cut linen shirt? You will be wearing that for years to come. Likely, you’ll also be re-wearing it on multiple different occasions. This comes down to the versatility of the garment, and its ability to be worn with different styles. Perhaps, dress it down with jeans and sneakers. Or, for a more polished look, try pairing it with tailored slacks and pointy pumps. 

Either way, the key here is to be able to wear an outfit more than once. With multiple wears, comes reduced cost-per-wear! This a great example of the return on investment a clever sustainable fashion pick can provide. 

Myth: If A Brand Says They’re Sustainable, You Can Believe Them

Fact: If you’re interested in sustainable fashion, you may have heard of greenwashing. Also known as ‘green sheen’, this is a shocking phenomenon where fashion brands use marketing ploys to come across as eco-friendly when in fact, they are not. This can involve falsely maximising their environmental efforts and positioning themselves as a sustainable brand without actually doing the work. 

So how do you know when a brand is truly ethical? It pays to do your research. Check up on a brand before you choose to buy from them. Read all the reviews, but most importantly, fact-check their sustainability claims - chances are, they’re fictional. 

Myth: Choosing Luxury Designer Brands is More Sustainable

Fact: Forking out for expensive designer clothes doesn’t make your fashion more sustainable. 

Sadly, the haute couture apparel industry is also guilty of unethical practices. Just like fast fashion, high fashion houses also commonly use underpaid sweatshop workers to produce their wares. Their employees, as such, are just as exploited, despite the luxury mystique of designer goods. Further to this, luxury garments are just as likely to contain environmental pollutants like synthetic fibres. They are also often manufactured with unsustainable materials such as traditionally grown cotton.

The point is, don’t believe the hefty price tag! In truth, luxury designer brands are just as unsustainable as fast fashion, and must also be avoided on our journey to environmental sustainability. 

Times Magazine

Building an AI-First Culture in Your Company

AI isn't just something to think about anymore - it's becoming part of how we live and work, whether we like it or not. At the office, it definitely helps us move faster. But here's the thing: just using tools like ChatGPT or plugging AI into your wo...

Data Management Isn't Just About Tech—Here’s Why It’s a Human Problem Too

Photo by Kevin Kuby Manuel O. Diaz Jr.We live in a world drowning in data. Every click, swipe, medical scan, and financial transaction generates information, so much that managing it all has become one of the biggest challenges of our digital age. Bu...

Headless CMS in Digital Twins and 3D Product Experiences

Image by freepik As the metaverse becomes more advanced and accessible, it's clear that multiple sectors will use digital twins and 3D product experiences to visualize, connect, and streamline efforts better. A digital twin is a virtual replica of ...

The Decline of Hyper-Casual: How Mid-Core Mobile Games Took Over in 2025

In recent years, the mobile gaming landscape has undergone a significant transformation, with mid-core mobile games emerging as the dominant force in app stores by 2025. This shift is underpinned by changing user habits and evolving monetization tr...

Understanding ITIL 4 and PRINCE2 Project Management Synergy

Key Highlights ITIL 4 focuses on IT service management, emphasising continual improvement and value creation through modern digital transformation approaches. PRINCE2 project management supports systematic planning and execution of projects wit...

What AI Adoption Means for the Future of Workplace Risk Management

Image by freepik As industrial operations become more complex and fast-paced, the risks faced by workers and employers alike continue to grow. Traditional safety models—reliant on manual oversight, reactive investigations, and standardised checklist...

The Times Features

Flipping vs. Holding: Which Investment Strategy Is Right for You?

Are you wondering whether flipping a property or holding onto it is the better investment strategy? The answer isn’t one-size-fits-all. Both strategies have distinct advantages a...

Why Everyone's Talking About Sea Moss - And Should You Try It Too?

Sea moss - a humble marine plant that’s been used for centuries - is making a major comeback in modern wellness circles. And it’s not just a trend. With growing interest from athle...

A Guide to Smarter Real Estate Accounting: What You Might Be Overlooking

Real estate accounting can be a complex terrain, even for experienced investors and property managers. From tracking rental income to managing property expenses, the financial in...

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime i...

How Short-Term Lenders Offer Long-Lasting Benefits in Australia

In the world of personal and business finance, short-term lenders are often viewed as temporary fixes—quick solutions for urgent cash needs. However, in Australia, short-term len...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holid...