The Times Australia
Mirvac Harbourside
The Times Lifestyle

.

Research from Kellanova reveals almost half of Australians are up by 6am



Kellogg’s® raises a bowl to 100 years of good mornings in Australia and a century of helping Aussies start their days right by releasing new research revealing the wake-up trends of our nation of early risers.

Australians are embracing the early bird lifestyle, with the majority (59%) considering themselves a ‘morning person’. From heading to the gym, morning walks and social Run Clubs, to even catching sunrise, it’s not uncommon for the small hours to be the busiest Down Under. In fact, it’s a core part of Aussie culture, with nearly 3-in-4 (74%) agreeing we are a nation of early risers.

As Kellogg’s® raises a bowl to 100 years of good mornings in Australia, Kellanova, the global business behind Kellogg’s® cereals and snacks has commissioned nationwide research, uncovering the top motivations for getting out of bed early. It was found that a key incentive is making time for sport and exercise, other top priorities in the morning also include making time for breakfast and nutrition for more than 1-in-4 (28%). 

But Aussies are up to all sorts in the wee hours, and this differs by life stage. While Millennials are motivated by spending time with family (21%), Gen Xs are prioritising starting work earlier (32%). Watching the morning’s sunrise also emerged as a highlight for both Gen Zs and over 65s, over 1-in-10 (11%) from these generations cited this as a driver. 

The research findings come as no surprise to Tara Meakins, founder of the popular Coogee Run Club, one of Sydney’s largest. "Each week we're joined by hundreds of runners who come together to cruise our coastal routes as the sun comes up, followed by a morning dip and breakfast with mates," Tara explains. "As more and more people discover the benefits of a powerful start to the day, our numbers have soared, and we're not surprised that 80% of Aussies agree that they're rising earlier than two years ago."

Dr Gina Levy, Senior Nutrition Manager at Kellanova ANZ said: “This growing trend towards early mornings is tied to an increased focus on health and wellbeing, with more than 85% of Aussies agreeing a nutritious breakfast is important to start the day right. As part of our global commitment to nourish 1.5 billion people with our foods by 2030, we are continuing to evolve our portfolio of food choices in Australia to include options that are not only delicious but also provide a nutritionally powerful breakfast.” 

As part of its Better Days Promise, Kellanova remains focused on creating nourishing breakfast foods to fuel our nation of early risers.


Times Lifestyle

Home Gym Recovery Routines: What Pro Athletes Do After Workouts

Training is only half the equation. What you do after your workout has just as much impact on your progress, performance, and long-term health. Professional athletes know this, which is why they treat recovery as a structured, non-negotiable part o...

What Is the Dreamtime? Understanding Aboriginal Creation Stories Through Art

Aboriginal culture is built on the deep and important meaning of Dreamtime, which links beliefs and history with the elements that make life. It’s not just myths; the Dreamtime includes the period when the world was created, lasting spiritual relat...

Why School Breaks Are the Perfect Time to Build Real Game Skills

School holidays provide uninterrupted time to focus on individual skill development Players often return sharper and more confident after structured break-time training Holiday sessions offer depth and variety that term programs can’t always de...

Going Off the Beaten Path? Here's How to Power Up Without the Grid

There’s something incredibly freeing about heading off the beaten path. No traffic, no crowded campsites, no glowing screens in every direction — just you, the landscape, and the sounds of nature. But while going off-grid brings a refreshing sense ...

Exploring the Curriculum at a Modern Junior School in Melbourne

Key Highlights The curriculum at junior schools emphasises whole-person development, catering to children’s physical, emotional, and intellectual needs. It ensures early years students build strong literacy and numeracy foundations for lifelong...

How Smart Home Integration is Enhancing SIL Accommodation in 2025

(Source) The concept of "home" is intensely personal, a sanctuary where we experience security, comfort, and a sense of being in control. For people living with disability, accomplishing absolute independence within their domestic environment has ...

Mirvac Harbourside

Times Magazine

YepAI Joins Victoria's AI Trade Mission to Singapore for Big Data & AI World Asia 2025

YepAI, a Melbourne-based leader in enterprise artificial intelligence solutions, announced today...

Building a Strong Online Presence with Katoomba Web Design

Katoomba web design is more than just creating a website that looks good—it’s about building an onli...

September Sunset Polo

International Polo Tour To Bridge Historic Sport, Life-Changing Philanthropy, and Breath-Taking Beau...

5 Ways Microsoft Fabric Simplifies Your Data Analytics Workflow

In today's data-driven world, businesses are constantly seeking ways to streamline their data anal...

7 Questions to Ask Before You Sign IT Support Companies in Sydney

Choosing an IT partner can feel like buying an insurance policy you hope you never need. The right c...

Choosing the Right Legal Aid Lawyer in Sutherland Shire: Key Considerations

Legal aid services play an essential role in ensuring access to justice for all. For people in t...

The Times Features

Macquarie Bank Democratises Agentic AI, Scaling Customer Innovation with Gemini Enterprise

Macquarie’s Banking and Financial Services group (Macquarie Bank), in collaboration with Google ...

Do kids really need vitamin supplements?

Walk down the health aisle of any supermarket and you’ll see shelves lined with brightly packa...

Why is it so shameful to have missing or damaged teeth?

When your teeth and gums are in good condition, you might not even notice their impact on your...

Australian travellers at risk of ATM fee rip-offs according to new data from Wise

Wise, the global technology company building the smartest way to spend and manage money internat...

Does ‘fasted’ cardio help you lose weight? Here’s the science

Every few years, the concept of fasted exercise training pops up all over social media. Faste...

How Music and Culture Are Shaping Family Road Trips in Australia

School holiday season is here, and Aussies aren’t just hitting the road - they’re following the musi...

The Role of Spinal Physiotherapy in Recovery and Long-Term Wellbeing

Back pain and spinal conditions are among the most common reasons people seek medical support, oft...

Italian Lamb Ragu Recipe: The Best Ragù di Agnello for Pasta

Ciao! It’s Friday night, and the weekend is calling for a little Italian magic. What’s better than t...

It’s OK to use paracetamol in pregnancy. Here’s what the science says about the link with autism

United States President Donald Trump has urged pregnant women[1] to avoid paracetamol except in ...