The Times Australia
Business and Money

Computers? Performance Automotive? Or Both? Here's How Paul Sera is Doing it All!

  • Written by Ryan Jones

Computers and supercars stand distinct in most aspects (unless we are looking at a racing game). And they are miles apart when it comes to making a career out of it.

However, the gap can be bridged with passion, intent and a passion to bring the big change.

With the same interest and enthusiasm, Paul Sera gave wings to his dream of pursuing his passions for IT and performance automotive at the same time.

From Radial Life to NextGen Digital, Paul has been doing it all since 2014, and in this blog, we’re leafing through his story.

Story: How It Started, How It’s Going!

Paul Sera is a self-motivated and enthusiastic personality with an undying love for cars and computers. But where’s the love coming from?

Paul was born and brought up in a family with another brother and father who loved discussing and driving cars. This gave him the opportunity to learn more about things on wheels and to hone his driving skills while growing up.

His weekends were spent with the family on the Go-Karting tracks. Rubbing shoulders with several racing stars of this age, Sera’s passion for performance automotive kept growing. And this love turned out to be the motivation behind his automotive apparel and event organising business.

Apart from that, Paul got his first computer at a time when home computers were extremely rare. And then came the internet. Paul instantly connected and kept harnessing his love for the tech.

Spending most of his time with computers and cars, Paul landed his first full-time IT job in 1999. His out-of-the-box thinking got his IT career on wheels, enabling him to serve several significant roles in different multinationals and Fortune 500s.

In the year 2014, Paul was told that he might soon become redundant for his then-employer. This turned out to be a great motivator and set him to work harder towards his automotive brand and IT business.

Today, he owns the following two companies:


NextGen Digital

Started with the idea of providing its clients with complete IT solutions for their company, NextGen Digital is making it big in Melbourne’s digital marketing space.

From managing and stepping up SEO campaigns for a number of clients to handling their IT systems and keeping them up at all times, Paul’s NextGen Digital does it all.

For more information about the company, check out their website.

Radial Life

Paul’s other company is Radial Life, which is an automotive clothing brand that offers top-quality apparel to motorheads and car enthusiasts.

But that is not the end of the story. Apart from being an automotive apparel company, Radial Life aims to bring grand car events, drag races and car shows to Australia. Lunging towards the same goal, Radial Life has hosted two massive drag racing events in the past few years.

The first one was No Excuses 1, and the second event was called No Excuses 2.

Both the events were held at the Ballarat Airport and the races had the following classes based on the tyre size.
  • R235 (For cars running up to a 235 Radial)
  • R275 (For cars running up to a 275 Radial)
  • R325 (For cars running up to a 325 Radial)
Paul loves to talk about his passion for cars and computers, and if you enjoy reading about entrepreneurship, you must check out his blog and vlogs.

 

Closing words

Sometimes we get so busy building our career that we stop listening to our inner passions. Paul has not only managed to balance work and passion but has also built a coveted career out of it. And his entrepreneurial journey is a shining example of “Do What You Love.”

Business Times

Navigating Leadership Mistakes with Confidence

I am always surprised by this question: How do leaders get over embarrassing mistakes and still succeed? The use of the w...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer exp...

Agentforce for Financial Services: Merging AI and Human Expertise…

In this rapidly evolving world of financial services, deploying customer experiences that are personalized and intelligen...

The Times Features

Is our mental health determined by where we live – or is it the other way round? New research sheds more light

Ever felt like where you live is having an impact on your mental health? Turns out, you’re not imagining things. Our new analysis[1] of eight years of data from the New Zeal...

Going Off the Beaten Path? Here's How to Power Up Without the Grid

There’s something incredibly freeing about heading off the beaten path. No traffic, no crowded campsites, no glowing screens in every direction — just you, the landscape, and the...

West HQ is bringing in a season of culinary celebration this July

Western Sydney’s leading entertainment and lifestyle precinct is bringing the fire this July and not just in the kitchen. From $29 lobster feasts and award-winning Asian banque...

What Endo Took and What It Gave Me

From pain to purpose: how one woman turned endometriosis into a movement After years of misdiagnosis, hormone chaos, and major surgery, Jo Barry was done being dismissed. What beg...

Why Parents Must Break the Silence on Money and Start Teaching Financial Skills at Home

Australia’s financial literacy rates are in decline, and our kids are paying the price. Certified Money Coach and Financial Educator Sandra McGuire, who has over 20 years’ exp...

Australia’s Grill’d Transforms Operations with Qlik

Boosting Burgers and Business Clean, connected data powers real-time insights, smarter staffing, and standout customer experiences Sydney, Australia, 14 July 2025 – Qlik®, a g...