The Times Australia
The Times World News

.
The Times Real Estate

.

It's Beyoncé's world. We're just living in it

  • Written by Phoebe Macrossan, Lecturer in Screen Media, University of the Sunshine Coast

As Rolling Stone[1] wrote last month, “for at least the past decade, Beyoncé Giselle Knowles-Carter has been the world’s greatest living entertainer.”

The African-American pop star has reached single-name fame status like other mega pop stars Madonna, Cher, Britney and Adele.

Her long-standing and extremely successful career within girl group Destiny’s Child (1990-2006) and as a solo artist (2003-present) has been filled with pop cultural “moments” and record-breaking releases.

As I have written elsewhere[2], Beyoncé’s stardom is an interesting form of world-building. World-building, or “worlding”, is the ongoing construction and maintenance of stardom by creating an intimate, identifiable, holistic world around the star – not just a singular star image.

The audience is in on Beyoncé’s world-building the same way we watch a film. We know it is “made-up” but we want to believe it’s real – or at least go along with it for the ride.

Read more: 10 years of Beyoncé: A decade 'causing all this conversation'[3]

Beyoncé World

Our obsession with celebrity is centred around the “search” for the “authentic” person behind the manufactured persona in pop videos.

The Beyoncé (2013) visual album was a sign of the increasing personal intimacy of Beyoncé’s stardom, and her transition to the active creation and ownership of an intimate, identifiable and holistic world.

“Beyoncé World” is created and maintained primarily through Beyoncé’s music videos and visual albums, but also across her concerts, performances and public appearances, and her social media accounts and website.

Other contemporary pop stars construct an “authentic” star image through sharing intimate details of their lives via social media or semi-autobiographical albums and music videos.

But Beyonce’s social media posts[4] are notoriously curated and tight-lipped about her private life.

She rarely posts captions and favours fashion photoshoot images of herself rather than “authentic” makeup free selfies (although she wrote a long caption to launch the Renaissance album – a rarity).

Lemonade[5] (2016) was Beyoncé’s most personal album. It addressed the infidelities of her husband, rapper and music mogul Jay-Z, as well as her own personal outrage at racial injustices in the United States.

Beyoncé World is not the messy, no-makeup selfies or confession videos of other stars. It is a more curated, high fashion, high art, high concept world for fans to participate in.

Read more: Black Madonna: Beyoncé projects positive image of 'good' motherhood[6]

Taking care of the Beyhive

Beyoncé’s work always makes a splash but her seventh solo album, Renaissance, leaked online 36 hours[7] before its scheduled release. Fans in France[8] were able to buy CD versions two days before its scheduled release.

But Beyoncé has such a loyal fanbase some of her die-hard fans (called the “Beyhive”) thought it was blasphemous to listen earlier than Queen B had intended, posting instructions on social media to wait it out[9].

If it’s Beyoncé’s world, you need to play by Beyoncé’s rules, and the Beyhive are a key cornerstone of maintaining these rules.

Being “in the know” about specific visual and musical references the star makes (in every single output) helps fans enter into the world-building process - and they certainly want to interpret her art the way she intended it.

Her past two solo albums were both surprises: the internet-breaking digital drop Beyoncé, and the politically charged celebration of Black women in Lemonade. (She also directed, wrote and produced the film/visual album and celebration of Black Excellence, Black is King in 2020, to accompany The Lion King remake.)

Renaissance has received more of a traditional marketing buildup.

The lead single, Break My Soul, was released on June 21, and the full tracklist and album cover[10] were posted on her Instagram before the album’s release.

While she has been teasing the album’s imagery for months, some were hoping for a visual album – or a music video for every song on the album – like her two previous solo releases.

Beyoncé has yet to release any music videos for Renaissance, other than lyric-only videos[11]. This either means the star is about to release a Renaissance visual album or has bigger plans for a longer music film project.

Read more: Beyoncé's Lemonade: tell all or fizzy, soap-operatic art object?[12]

Renaissance woman

Renaissance is Beyoncé’s first solo album in more than five years, and her first fully dance album.

A large part of her success is due to her ability to constantly reinvent herself and her music, borrowing from all genres and collaborating with a range of hit-makers and unusual musical artists.

Renaissance covers numerous genres, referencing many musical touchstones and pays an important homage[13] to African-American dance music creators and LGBTQI+ dancehall culture.

The album includes nods to 1970s disco queen Donna Summer and New Orleans bounce-music icon Big Freedia, as well as a collaboration with Grace Jones on the track Move.

Renaissance traverses disco, funk, techno, hip-hop, house, dancehall, Afrobeats and ballroom. Aside from Jones, Beyoncé has worked with a wide range of collaborators including Drake, The-Dream, Honey Dijon, Skrillex, Syd, Hit-Boy, Mike Dean and A.G. Cook, among others.

While Renaissance celebrates diversity in dance music, the star has been called out for using an ableist slur[14] in the song Heated, and has now announced she will remove the lyric. It might be Beyonce’s world, but that doesn’t mean she won’t listen to her fans.

Lemonade came out during a time of great political upheaval in America and directly addressed the Black Lives Matter movement. Renaissance is less overtly political and more a celebration of a post-pandemic opportunity to hit the dance floor. She hopes it inspires fans to “release the wiggle[15]”.

Beyoncé World is not just created by the star and her team, but also by fans connecting the dots between her social media, her website, Renaissance and their own real world.

They’ll know not to take this album too seriously, and to imagine themselves on the dancefloor with Queen B.

References

  1. ^ Rolling Stone (www.rollingstone.com)
  2. ^ I have written elsewhere (press-files.anu.edu.au)
  3. ^ 10 years of Beyoncé: A decade 'causing all this conversation' (theconversation.com)
  4. ^ social media posts (www.instagram.com)
  5. ^ Lemonade (www.youtube.com)
  6. ^ Black Madonna: Beyoncé projects positive image of 'good' motherhood (theconversation.com)
  7. ^ 36 hours (variety.com)
  8. ^ Fans in France (twitter.com)
  9. ^ wait it out (themusic.com.au)
  10. ^ album cover (www.instagram.com)
  11. ^ lyric-only videos (www.youtube.com)
  12. ^ Beyoncé's Lemonade: tell all or fizzy, soap-operatic art object? (theconversation.com)
  13. ^ important homage (www.nytimes.com)
  14. ^ ableist slur (www.abc.net.au)
  15. ^ release the wiggle (www.instagram.com)

Read more https://theconversation.com/its-beyonces-world-were-just-living-in-it-185603

The Times Features

Itinerary to Maximize Your Two-Week Adventure in Vietnam and Cambodia

Two weeks may not seem like much, but it’s just the right time for travelers to explore the best of Vietnam and Cambodia. From the bustling streets of Hanoi to the magnificent te...

How to Protect Your Garden Trees from Wind Damage in Australia

In Australia's expansive landscape, garden trees hold noteworthy significance. They not only enhance the aesthetic appeal of our homes but also play an integral role in the local...

Brisbane Homeowners Warned: Non-Compliant Flexible Hoses Pose High Flood Risk

As a homeowner in Brisbane, when you think of the potential for flood damage to your home, you probably think of weather events. But you should know that there may be a tickin...

Argan Oil-Infused Moroccanoil Shampoo: Nourish and Revitalize Your Hair

Are you ready to transform your hair from dull and lifeless to vibrant and full of life? Look no further than the luxurious embrace of Argan Oil-Infused Moroccanoil Shampoo! In a...

Building A Strong Foundation For Any Structure

Building a home or commercial building can be very exciting. The possibilities are endless and the future is interesting. You can always change aspects of the building to meet the ...

The Role of a Family Dentist: Why Every Household Needs One

source A family dentist isn’t like your regular dentist who may specialise in a particular age group and whom you visit only when something goes wrong. A family dentist takes proa...

Times Magazine

"Eternal Nurture" by Cara Barilla: A Timeless Collection of Wisdom and Healing

Renowned Sydney-born author and educator Cara Barilla has released her latest book, Eternal Nurture, a profound collection of inspirational quotes designed to support mindfulness, emotional healing, and personal growth. With a deep commitment to ...

How AI-Driven SEO Enhancements Can Improve Headless CMS Content Visibility

Whereas SEO (search engine optimization) is critical in the digital landscape for making connections to content, much of it is still done manually keyword research, metatags, final tweaks at publication requiring a human element that takes extensiv...

Crypto Expert John Fenga Reveals How Blockchain is Revolutionising Charity

One of the most persistent challenges in the charity sector is trust. Donors often wonder whether their contributions are being used effectively or if overhead costs consume a significant portion. Traditional fundraising methods can be opaque, with...

Navigating Parenting Arrangements in Australia: A Legal Guide for Parents

Understanding Parenting Arrangements in Australia. Child custody disputes are often one of the most emotionally charged aspects of separation or divorce. Parents naturally want what is best for their children, but the legal process of determining ...

Blocky Adventures: A Minecraft Movie Celebration for Your Wrist

The Minecraft movie is almost here—and it’s time to get excited! With the film set to hit theaters on April 4, 2025, fans have a brand-new reason to celebrate. To honor the upcoming blockbuster, watchfaces.co has released a special Minecraft-inspir...

The Ultimate Guide to Apple Watch Faces & Trending Wallpapers

In today’s digital world, personalization is everything. Your smartwatch isn’t just a timepiece—it’s an extension of your style. Thanks to innovative third-party developers, customizing your Apple Watch has reached new heights with stunning designs...

LayBy Shopping