The Times Australia
Business and Money
Men's Weekly

.

Not wiped out. Even after the collapse of Greensill, there's time to save Whyalla

  • Written by Michael O'Neil, Executive Director, SA Centre for Economic Studies, University of Adelaide

Wiping off Whyalla has become something of a macabre sport.

All manner of things have been said to be about to destroy the steelworks town, including (briefly[1]) the 2012-2014 carbon price.

BHP abandoned the steelworks, the harbour and the nearly Middleback Range iron ore mine in 2000 floating it off as a separate company it called OneSteel[2].

Renamed Arrium, the company collapsed in 2016, in circumstances that are still being fought out in court[3].

Bought in July 2017 by Dubai-based British industrialist Sanjeev Gupta, the steelworks enjoyed a revival until this month, with an exclusive contract to supply steel for the planned eastern inland rail line[4] and plans to make 100% “green steel” from renewable energy sources[5].

Two of Gupta’s companies, including OneSteel Manufacturing which runs Whyalla’s steelworks, were hit with windup applications[6] last week, following the collapse of their major financier Greensill Capital.

Not wiped out. Even after the collapse of Greensill, there's time to save Whyalla Sanjeev Gupta visits the Whyalla steelworks in July 2017. David Mariuz/AAP

The withdrawal of finance has once more thrown into doubt the future of South Australia’s fourth-biggest town and its 22,0000 residents, including the 1,800 directly employed in the steelworks and the thousands more who depend on it.

Also in jeopardy is a planned A$600 million upgrade to the steelworks along with a related A$350 million investment in the nearby Cultana Solar Farm that was estimated to create 350 jobs in the construction phase and 10 to 15 ongoing jobs.

Gupta says he has been working tirelessly to secure refinancing for the $US5 billion he owes Greensill, and in an open letter[7] has described Whyalla as his “spiritual home”.

Read more: Looking good. Why Whyalla, of all places, has a sustainable future[8]

The Morrison Government is said to be considering a “back-up plan[9]” (presumably some form of bridging finance). The South Australian government is offering A$50 million[10] on the condition it is not used to pay down debt.

The steelworks appears to be profitable following a turnaround in the past 18 months. The contract for the inland rail project is worth $10 billion.

The impact of COVID-19 on demand for steel has been a negative, but at the same time the pandemic has shone light on Australia’s weak supply chains and stimulated rethinking about the need for local manufacturing using local steel.

But steel can’t be the only key to Whyalla’s future. That locals are still talking as if it could be, reflects a deep-seated inertia.

Unlike the larger steel cities of Newcastle, Port Kembla and Wollongong, Whyalla has been very slow to respond to the need for change.

Fortunately, the opportunity remains open. Whyalla has open space, 300 days of sunshine well suited to solar energy (potentially lowering costs for new and existing businesses) and a new A$100 secondary school situated between a university campus and a TAFE Technical Institute.

Not wiped out. Even after the collapse of Greensill, there's time to save Whyalla Gateway to the Eyre Peninsula Whyalla already has a regional health precinct along with plans for a A$45 million foreshore hotel; a A$12 million airport upgrade, a A$6 million organic recycling project and a A$145 million state-of-the-art solar-powered greenhouse business[11]. And it will benefit from a new A$300 million investment in Eyre Peninsula’s electricity grid and its proximity to mining developments and port facilities. Local contractors are potential suppliers to the new A$80 million desalination plant to be located near Port Lincoln and a planned rocket launching facility[12] at Whalers Bay near Port Lincoln which will allow access to polar earth orbits. And it’s the “gateway to the Eyre Peninsula”, a region with world-class tourism potential. No-one disputes that Whyalla is heavily dependent on the fortunes of the steelworks, but over the past decade it has shown little interest in diversifying. Its council appears to lack the skills and leadership needed to transform the economy. Read more: Diminishing city: hope, despair and Whyalla[13] Whyalla has another chance to get it right. But it will require an early display of confidence in the form of a successful refinancing of GFC Alliance and a bold switch to other drivers of growth, by the government, the private sector or both. It will need more strategic thinking and local action than we have seen to date.

References

  1. ^ briefly (www.senatorbirmingham.com.au)
  2. ^ OneSteel (www.delisted.com.au)
  3. ^ fought out in court (www.afr.com)
  4. ^ eastern inland rail line (inlandrail.artc.com.au)
  5. ^ renewable energy sources (reneweconomy.com.au)
  6. ^ windup applications (www.abc.net.au)
  7. ^ open letter (www.adelaidenow.com.au)
  8. ^ Looking good. Why Whyalla, of all places, has a sustainable future (theconversation.com)
  9. ^ back-up plan (www.theaustralian.com.au)
  10. ^ A$50 million (www.adelaidenow.com.au)
  11. ^ greenhouse business (reneweconomy.com.au)
  12. ^ rocket launching facility (www.aumanufacturing.com.au)
  13. ^ Diminishing city: hope, despair and Whyalla (theconversation.com)

Authors: Michael O'Neil, Executive Director, SA Centre for Economic Studies, University of Adelaide

Read more https://theconversation.com/not-wiped-out-even-after-the-collapse-of-greensill-theres-time-to-save-whyalla-158761

Business Times

Launchd Acquires Huume, Strengthening Creative Firepower Across T…

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent manage...

Experts urge Australian businesses to prioritise cybersecurity

ACT NOW OR PAY MILLIONS LATER: PRIORITISE CYBERSECURITY TO  PREVENT CATASTROPHIC BUSINESS LOSSES  Australia’s leading cyb...

From Idea to Execution: Key Tips for B2B Business Launches

Launching a business-to-business (B2B) enterprise is no small feat. It requires a clear understanding of the market, a robu...

The Times Features

Running Across Australia: What Really Holds the Body Together?

How William Goodge’s 3,800km run reveals the connection between movement, mindset, and mental resilience As a business owner, I’ve come to realise that the biggest wins rarely com...

Telehealth is Transforming Healthcare Services in Australia

It has traditionally not been easy to access timely healthcare in Australia, particularly for people who live in remote areas. Many of them spend hours on the road just to see a...

Launchd Acquires Huume, Strengthening Creative Firepower Across Talent-Led Marketing

Launchd, a leader in talent, technology and brand partnerships, has announced its acquisition of influencer talent management agency Huume from IZEA. The move comes as the medi...

Vietnam's "Gold Coast" Emerges as Extraordinary Investment Frontier and Australian Inspired Way of Life

$2 Billion super-city in Vung Tau set to replicate Australia's Gold Coast success story A culturally metamorphic development aptly named "Gold Coast" is set to reshape Vietna...

Choosing the Wrong Agent Is the #1 Regret Among Aussie Property Sellers

Selling your home is often one of the largest financial transactions you’ll make, and for many Australians, it’s also one of the most emotional. A new survey of Australian home se...

Travel Insurance for Families: What Does it Cover and Why it’s Essential

Planning a family trip is exciting, but unexpected mishaps can turn your dream vacation into a stressful ordeal. That’s where travel insurance comes in—it’s your safety net when ...