The Times Australia
Google AI
Business and Money

Why Investing in Security Makes a Difference to Your Startup


Starting a business is, without a doubt, an exciting time in your life as an entrepreneur. But all too often, that excitement can make you forget about the things that really matter for your startup including security.

A lot of entrepreneurs often put off installing commercial CCTV cameras thinking it’s not as essential as buying new office furniture or decorating their office. But why exactly is it important to invest in security for your startup?

It Can Reduce Your Insurance Premium

If you’re trying to save money on insurance, it would be worthwhile to invest in security. Most business insurance companies offer more budget-friendly premiums to businesses that invest in their security systems. This means that you can free up some money to put into other areas of your business.

It Helps You Gain the Trust of Customers

What is your business anyway if no one trusts you? Trust is such an important part of building long-term relationships with your customers, and one of the best ways to show your sincerity is to invest in security measures for your business.

Something as simple as having CCTV cameras around your store or office gives customers the impression that they can conduct business with you safely. With that confidence, you also gain a competitive edge against other businesses even if you’re not as big.

It Allows You to Retain Your Employees

Let’s face it; it’s hard to find employees who will stick with you for the long haul. So if you already have a team, you need to make sure that you provide them with a safe working environment.

In fact, having security systems in place - especially when installed by professionals like Guard1 Security - will not only help your employees feel comfortable and safe but also boost their productivity. And when your team is productive, it also has a positive impact on your business, so you’re getting a good return on your investment.

It Helps You Safeguard Your Business Advantage

You have that competitive advantage against other businesses. It could be your secret ingredient, formula or product that will help you be different from others. So, you need to protect that business secret at all costs by investing in security systems.

You can’t risk having your advantage being copied by others or your customer data being stolen just because you had lapses on security. Employees are also more careful when they see that they are being monitored through CCTV cameras, so that gives you more peace of mind.

At the end of the day, security is key to building a strong foundation for your startup. It doesn’t matter if you’re on a tight budget or money isn’t a problem, you have to allocate a budget for security. You may not think it’s as important now, but for sure, you’ll thank yourself later once you see the benefits of having a good security system in place for your business.

So, if you’re still on the fence about buying those CCTV cameras, this is your sign to give it a go.

Business Times

The Evolution of Retail: From Bricks and Mortar to Online — What’…

Retail has always been a mirror of society. As populations grew, cities formed, technology advanced, and lifestyles chang...

The main-street comeback: how family-run food businesses are thri…

Walk down almost any Australian main street right now—whether it’s a coastal strip, an inner-suburban high street, or a c...

FOLLOW.ART Launches the Nexus Card as the Ultimate Creative-World…

For the holiday season, FOLLOW.ART introduces a new kind of gift for art lovers, cultural supporters, and anyone who wants ...

The Times Features

The Evolution of Retail: From Bricks and Mortar to Online — What’s Next?

Retail has always been a mirror of society. As populations grew, cities formed, technology advan...

How hot is too hot? Here’s what to consider when exercising in the heat

If you like to exercise outdoors, summer gives you more chance to catch the daylight. It’s often...

Vendor Advocacy Fees

Vendor advocacy fees can vary widely based on a number of factors, including the type of service...

MYA Cosmetics launches in Australia with bold new collection designed for creative tweens

MYA Cosmetics has officially launched in Australia, introducing its 2026 collection featuring th...

How smart home materials can shield us from extreme heat and cut energy bills all year

Australia is getting hotter. Climate change is driving more frequent and prolonged extreme heatw...

What is autistic burnout? And what can you do about it?

Many autistic people face challenges in their daily life while navigating a world made for neuro...

What is ‘oatzempic’? Does it actually work for weight loss?

If you’ve spent any time on TikTok or Instagram lately, you may have seen people blending oats...

Freak Weather Spikes ‘Allergic Disease’ and Eczema As Temperatures Dip

“Allergic disease” and eczema cases are spiking due to the current freak weather as the Bureau o...

The Man Behind Sydney’s New Year’s Eve Midnight Moment: Jono Ma

When the clock strikes midnight on New Year’s Eve, Sydney will ring in 2026 powered by a high-volt...