The Times Australia
Business and Money

What does an E-commerce Manager do?

  • Written by NewsServices.com

Whether in large corporations such as Amazon or a well-arranged startup online shop, eCommerce managers are urgently needed to ensure the economic success and strategic orientation of an e-business.

But what does an e-commerce manager actually do? Which e-commerce disciplines do they have to master? And are online shops expert really just digital shelf fillers? We take a closer look at the job description!

What does an e-commerce manager actually do?

Overall, one can say that e-commerce managers are responsible for the entire e-commerce presence of a company. In direct comparison with the activities in conventional retail, the e-commerce manager is the counterpart to the branch manager.

Accordingly, they manage the flow of goods, inventory, product and price labeling, as well as the direct sales processes such as access, returns, and Payment to the duties of a shop manager. Due to the special position of an e-branch within a company, the range of tasks of the shop manager is supplemented by additional tasks from the area of ​​online marketing as well as web design and social media management expanded.

While in recent years, online marketing or content managers have often taken over the support of a company's online shop. Over time, a new professional group has emerged from the growing technical and strategic demands.

This can also be seen from current job offers, among which this new job profile is increasingly in demand. The close interlocking between the individually used software and the tasks to be managed with it also requires that a successful shop manager thoroughly understand the underlying technologies.

In addition, one of the tasks of a shop manager is to design customer service. On the one hand, employees have to be selected and instructed. On the other hand, a concept and structure must be developed for how customers can contact customer service.

By creating an optimal logistics structure, even small order quantities can be delivered as cost-effectively as possible. This means that an e-commerce manager represents the interface between marketing, sales, and technology and is responsible for each of these areas.

How much does it cost to hire an eCommerce Manager?

As in many areas of digital marketing, the earnings of an online shop manager are linked to whether you want to run your shop as a lone wolf, or if you're going to work as a freelancer or permanent employee for one or more clients or companies.

In the case of a one-man-show online shop, the salary is, of course, directly dependent on your sales, but there are potentially no upper limits. Permanently employed online shop managers can also count themselves among the better earners in the online industry, with a starting salary of $2,600 and up to $3,800, depending on the company's aim.

But these figures are not usually permanent, as the work of a digital marketer is not complete until your digital presence is notable and your sales are up.

And how does one become an e-commerce manager?

Online shop management does not currently exist in this form either as an apprenticeship or as a degree. Anyone who wants to work as an e-commerce manager often studies business administration with a corresponding focus on business informatics.

Since these courses are not 100% geared towards an online shop manager's work and often lack practical content, a traineeship is required after many years to gain a foothold in the industry.

For people who want to make their existing online shop successful, are already active in the digital industry, or upgrade their store sales or digital presence, hiring a digital manager will help accomplish that.

Business Times

Ricoh Launches IM C401F A4 Colour MFP to Boost Speed and Security…

Ricoh, a leading provider of smart workplace technology, today launched the RICOH IM C401F, an enterprise-grade A4 colour d...

Laundrlab Expands with a New Flagship Store, Redefining Sustainab…

DESIGNED TO CALM. BUILT TO LAST. POWERED BY PURPOSE. THE FUTURE OF LAUNDRY STARTS IN POTTS POINT Sydney, N...

Navigating Leadership Mistakes with Confidence

I am always surprised by this question: How do leaders get over embarrassing mistakes and still succeed? The use of the w...

The Times Features

Sydney Fertility Specialist – Expert IVF Treatment for Your Parenthood Journey

Improving the world with the help of a new child is the most valuable dream of many couples. To the infertile, though, this process can be daunting. It is here that a Sydney Fertil...

Could we one day get vaccinated against the gastro bug norovirus? Here’s where scientists are at

Norovirus is the leading cause[1] of acute gastroenteritis outbreaks worldwide. It’s responsible for roughly one in every five cases[2] of gastro annually. Sometimes dubbed ...

Does running ruin your knees? And how old is too old to start?

You’ve probably heard that running is tough on your knees – and even that it can cause long-term damage. But is this true? Running is a relatively high-impact activity. Eve...

Jetstar announces first ever Brisbane to Rarotonga flights with launch fares from just $249^ one-way

Jetstar will start operating direct flights between Brisbane and Rarotonga, the stunning capital island of the Cook Islands, in May 2026, with launch sale fares available today...

Introducing the SE 2 and Mini hair dryers from Laifen

The Mane Attractions for Professional Styling at Home Without the Price Tag Fast, flawless hair is now possible with the launch of Laifen’s two professional quality hair dryers th...

Home Gym Recovery Routines: What Pro Athletes Do After Workouts

Training is only half the equation. What you do after your workout has just as much impact on your progress, performance, and long-term health. Professional athletes know this, w...