Why lotteries, doughnuts and beer aren't the right vaccination 'nudges'

  • Written by: Meg Elkins, Senior Lecturer with School of Economics, Finance and Marketing and Behavioural Business Lab Member, RMIT University
Why lotteries, doughnuts and beer aren't the right vaccination 'nudges'shutterstock

Money, doughnuts and beer. As high-tech and effective as our COVID vaccines are, getting enough people to take them to achieve herd immunity may come down to some very Homer Simpson-esque tools of persuasion.

Across the US, governments and private organisations are trying out carrots to lift flagging vaccination rates.

California, for...

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