Is Jim's Beauty set to flop like Colgate lasagna or Harley-Davidson perfume – or could it be branding genius?
- Written by: Edwina Luck, Senior Lecturer QUT Business School, Advertising, Marketing and Public Relations, Queensland University of Technology
Jim Penman, Author providedJim’s Group – best known for Jim’s Mowing and Jim’s Plumbing – this week announced a surprising brand extension.
It’s Jim’s Beauty, offering “professional beauty treatments in the comfort of your chosen space”.
It’s surprising because Jim’s Group got its...