Chicken the most popular ‘go-to’ midweek dinner
With the average Aussie eating 49 kilograms of chicken each year (Australian Chicken Meat Federation), chicken continues to be the top meat-protein of choice. Ingham’s has revealed the go-to midweek meals Aussies are cooking with chicken – and the poultry producer also recently teamed-up with celebrity chef Manu Feildel to launch Dinner Done, providing new simple, tasty recipes to help spice up mid-week dinners.
Ingham’s commissioned Bread and Butter Research to undertake five in-depth two-hour focus groups with shoppers across a mix of age groups to discuss how they plan and prepare meals.
Chicken and mince were found to be the dominant midweek proteins because they’re affordable, versatile, quick to cook, relatively healthy and everyone likes them.
The most popular weekday chicken-based meals being prepared and plated by Aussies are:
CHICKEN-BASED MID-WEEK MEALS
- Chicken breast with sauce and vegetables or salad
- Schnitzel, nuggets and burgers
- Chicken skewers
- Stir fry
- Wraps
- Chicken pasta bake
- Barbeque chicken from the supermarket: hot roast chook
- Chicken-based curries
Ingham’s Seb Brandt, Chief Marketing Officer said: “We undertook research to better understand how Australians approach meal planning and preparation – particularly when it comes to weekday dinners. By understanding what people are cooking and the different challenges they face we can focus on producing products and offerings that answer these needs.”
Ingham’s recently teamed up with celebrity chef Manu Feildel to launch a range of Dinner Done recipes, which can be viewed here: https://inghams.com.au/dinner-done/
