Netflix and other streaming giants pay to get branded buttons on your remote control. Local TV services can’t afford to keep up
- Written by: Ramon Lobato, Associate Professor, School of Media and Communication, RMIT University
ShutterstockIf you’ve bought a new smart TV in the past few years, you’ll likely have a remote with pre-programmed app shortcuts, such as the now ubiquitous “Netflix button”.
These branded buttons offer one-click access to select apps.
The choice and design of shortcuts vary between brands.
Samsung remotes have a monochrome...