New ‘clean girl’ and ‘old money’ aesthetics on TikTok make the same old link between hygiene and class

  • Written by: Averyl Gaylor, PhD Candidate in History, La Trobe University
New ‘clean girl’ and ‘old money’ aesthetics on TikTok make the same old link between hygiene and class Rachpoot/Bauer-Griffin and Jerritt Clark/Getty Images

On TikTok, “old money” and “clean girl” aesthetics are trending, with over three and four billion views respectively. Content tagged #cleangirlaesthetic and #oldmoneyaesthetic proliferates on the platform.

Clean girl and old money aesthetics are presented as aspirational...

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