why your pain boosts a charity’s gain
- Written by: Gary Mortimer, Professor of Marketing and Consumer Behaviour, Queensland University of Technology
This weekend, participants in the Kokoda Challenge will complete a gruelling 96-kilometre overnight trek to raise money for youth programs.
And every year, thousands of Australians undertake long-distance runs or challenging bike rides, go a month without booze, shave their heads, sleep outdoors or grow an unflattering moustache – all in the...