Vaccine selfies may seem trivial, but they show people doing their civic duty — and probably encourage others too

  • Written by: Louise Grimmer, Senior Lecturer in Marketing, University of Tasmania
Vaccine selfies may seem trivial, but they show people doing their civic duty — and probably encourage others tooShutterstock

Have you been vaccinated yet? And if you have, are you one of a growing number of people who posted a selfie on social media afterwards? At a time when many people distrust government advertising, vaccine selfies — or “vaxxies” — may well be the secret weapon to encourage more people to get the jab.

Suddenly our...

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