how social media drives politicians to behave like influencers
- Written by: Cameron McTernan, Lecturer of Media and Communication, University of South Australia
Jane Dempster/AAPWhy do politicians often post content that seems awkward, outrageous or strange? The answer could be an appeal to authenticity – something that has become a valuable currency in the world of politicians, influencers and social media.
Scott Morrison’s Facebook page bases its appeals on his ‘ordinariness’.Scott...Read more: how social media drives politicians to behave like influencers