RBA Cuts Cash Rate to 3.60%: Borrowers Celebrate, Caution Persists


What Happened?

The Reserve Bank of Australia (RBA) reduced its official cash rate by 25 basis points to 3.60%, marking the third rate cut of the year—an anticipated move following a hold in July. This level now stands at a two-year low.

Why the RBA Took Action

The policy decision drew on multiple indicators:

Joel Gibson, Consumer Finance Expert at Zyft said,

"According to Real Insurance, almost 7 in 10 households are grappling with financial stress, and the rising costs of essentials like groceries, housing, and insurance continue to bite. While mortgage holders may see a modest benefit over time, most families will still lean heavily on cost-of-living measures, including the new $150 energy rebate, income tax cuts, and one-off payments like the $260 for eligible South Australians. But for many, this support will only help cover the basics.

For retailers, this means continuing to serve a cautious, value-driven consumer. June’s 1.2% lift in retail sales was driven by end-of-financial-year events, not rising confidence. Homewares and clothing saw temporary spikes, but spending on takeaways and dining out is falling. With consumer confidence dropping after July’s surprise rate hold, retailers are facing absorbing higher supply costs instead of raising prices. This is because consumers are delaying purchases, prioritising essentials, and waiting for sales, leaving question marks for retailers over whether such price hikes would fly in the current market.

Heading into peak sales season and the expensive festive period, both consumers and retailers face a delicate balancing act. Households will need to stretch every dollar, while businesses face rising costs and unpredictable demand. Retailers must prepare for ongoing volatility by tailoring stock, pricing, and promotions to meet tightened budgets and shifting demand.

Those that succeed will offer personalised, transparent experiences that connect with value-driven shoppers. With tight budgets and shifting demand, agility will be key on both sides of the coin.”

Who Benefits — and Who Doesn’t

Broader Impacts & Risks

What This Means for You

This rate cut brings much-needed relief, but it also underscores deeper structural challenges—especially around productivity and sustainable wage growth. Keep an eye on the RBA’s next moves and economic data through the remainder of 2025.