TimesSearch introduces Business Blockbuster to help businesses reach new customers

Australian businesses can now access a coordinated content and advertising service through Business Blockbuster, a TimesSearch initiative based at Blockbuster.com.au.

Business Blockbuster brings together professional writing, promotional features and advertising opportunities across an Australian publishing network that includes TheTimes.com.au and specialist business, lifestyle and destination websites.

The service is designed for businesses seeking to explain their offering, build awareness and encourage enquiries, bookings and sales.

From trades and professional services to dental practices, accommodation providers and tourism operators, Business Blockbuster helps business owners communicate what they offer and why prospective customers should consider them.

Each campaign begins with the business’s objectives, its intended audience and the action it wants customers to take.

A promotional feature can introduce the business, explain its services, answer common customer questions and direct readers to its website or booking and enquiry channels. Suitable publishing placements and banner advertising can support that content, depending on the agreed package.

For a local service provider, the focus may be reaching households within its service area. For an accommodation business, it may be introducing a property and its destination to people planning a holiday.

Business Blockbuster draws on the writing, publishing and advertising resources of TimesSearch and its associated publishing network. It gives participating businesses a central point of contact for developing their message and arranging their campaign.

Proposals set out the agreed content, publishing locations, campaign duration and price before work proceeds.

The service is available to businesses introducing a new offering, promoting an established service or seeking a broader online presence.

Business owners are invited to visit Blockbuster.com.au to learn more and discuss a Business Blockbuster campaign.

About Business Blockbuster

Business Blockbuster is a business promotion service from TimesSearch. It combines content creation and advertising opportunities across an Australian publishing network to help businesses communicate with prospective customers.